What are the responsibilities and job description for the Manager, Influencer Marketing position at Octagon?
THE JOB / Manager, Influencer Marketing
STRATEGY / Responsible for developing and implementing social media recommendations for our clients and generating marketing campaigns and measurement plans tailored to specific business objectives.
***Our headquarters is located in Stamford, CT, but the location of this position can be flexible with a preference for working in one of our office locations - - Stamford, CT, New York, NY, Charlotte, NC, or Atlanta, GA. We will also consider a remote-based working arrangement for qualified candidates***
Octagon, the world's premier global sports marketing agency, is seeking a Manager, Influencer Marketing to join its award-winning digital strategy practice!
In this role, the Manager will support our Influencer practice including talent discovery, Influencer strategy, campaign management, social content strategy, and measurement for our brand clients.
You'll work on sports partnerships – connecting brands and creators to the sports properties they sponsor – and deliver Influencer and social media campaigns to our clients.
The team will lean on your expertise to help identify outstanding social trends, and platforms for program execution, provide match-analysis and discovery of social influencers, handle a library of performance metrics and benchmarks, social account media valuations, and lead all aspects of program planning and execution.
Digital is meticulous, creative, and ever-changing—we're looking for someone that can delve into metrics and strategy and produce thoughtful and creative ideas and solutions. Does this sound like you? If so, apply now!
The work you'll do
- Develop creative briefs and pitch influencer & social strategies for Octagon brand clients, actively participating in strategic digital brainstorms
- Serve as a primary data investigator; learning the "why" and "how" behind our analytics stack: including modeling, establishing Key Performance Indicators, demographics analysis, measurement, calculating return on investment, and real-time reporting
- Drive innovative short-form content strategies across all social mediums: video, motion graphic, animation, still, and text.
- Oversee timelines and onsite operations, content capture, approvals, and timely posting of all influencer content – from initial recommendation through to final wrap up
- Lead, support, and develop 1-2 junior team members
The bigger team you'll join
Where others see complexity, we see possibility.
Octagon is the global sports, entertainment, and experiential marketing arm of the Interpublic Group. But if that classification doesn't do it for you, and it shouldn't, let's take it a step further.
We are what we believe. And we believe that while the world of sports and entertainment is full of opportunities and possibilities, sometimes the amount of choice can seem a little overwhelming. Even daunting.
That's where we come into play!
At Octagon, we inspire brands, talent, and our people to see the world for all its potential. We then help break down the complexity and push forward so you can make your next right move.
Who we're looking for
- 3-5 years of proven experience in Influencer Marketing and/or social media content
- A passion for and expertise in sports, entertainment, music, and/or celebrity & pop culture as well as a pulse of what's trending in social & digital content
- Proficiency and experience with digital analytics and social tools – e.g. Facebook Business Manager, CreatorIQ, Audiense, Infegy, Crowdtangle, etc.
- Deep understanding of the social media mechanics and best practices across Instagram, Facebook, YouTube, LinkedIn, Twitter, TikTok, and Reddit
- Experience in talent procurement with a base knowledge of industry-standard pricing for influencer hires & experience negotiating rates with talent, agents, managers, etc.
- Experience in forecasting critical metrics and benchmarks as it relates to the proposed influencer strategy
- Creative problem solver with demonstrated understanding of storytelling across social. Excellent social media copywriting skills
Octagon is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status, or any other basis prohibited by law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
