What are the responsibilities and job description for the Digital Marketing Specialist position at OneTen?
Cargill's size and scale allows us to make a positive impact in the world. Our purpose is to nourish the world in a safe, responsible and sustainable way.
Cargill is a family company providing food, ingredients, agricultural solutions and industrial products that are vital for living. We connect farmers with markets so they can prosper. We connect customers with ingredients so they can make meals people love. And we connect families with daily essentials - from eggs to edible oils, salt to skincare, feed to alternative fuel. Our 160,000 colleagues, operating in 70 countries, make essential products that touch billions of lives each day. Join us and reach your higher purpose at Cargill.
This position is in Cargill's food and bioindustrialbusiness, where manufacturers, retailers, and foodservice companies rely on us to consistently deliver the products and services they need, and use our technical expertise and market knowledge to develop innovative products.
Job Purpose and Impact
The Digital Marketing Specialist will lead the execution of digital marketing strategy and business plan within the assigned one or more digital channels, explain the relationship to the broader organization's mission, vision and values and motivate cross functional teams to achieve business goals. In this role, you will apply your in-depth knowledge of digital platforms, systems and tools to develop content for a digital presence.
Key Accountabilities
#LI-FA1
Qualifications
Minimum Qualifications
Preferred Qualifications
Equal Opportunity Employer, including Disability/Vet
Minnesota Sick and Safe Leave accruals of one hour for every 30 worked, up to 48 hours per calendar year unless otherwise provided by law.
Cargill is a family company providing food, ingredients, agricultural solutions and industrial products that are vital for living. We connect farmers with markets so they can prosper. We connect customers with ingredients so they can make meals people love. And we connect families with daily essentials - from eggs to edible oils, salt to skincare, feed to alternative fuel. Our 160,000 colleagues, operating in 70 countries, make essential products that touch billions of lives each day. Join us and reach your higher purpose at Cargill.
This position is in Cargill's food and bioindustrialbusiness, where manufacturers, retailers, and foodservice companies rely on us to consistently deliver the products and services they need, and use our technical expertise and market knowledge to develop innovative products.
Job Purpose and Impact
The Digital Marketing Specialist will lead the execution of digital marketing strategy and business plan within the assigned one or more digital channels, explain the relationship to the broader organization's mission, vision and values and motivate cross functional teams to achieve business goals. In this role, you will apply your in-depth knowledge of digital platforms, systems and tools to develop content for a digital presence.
Key Accountabilities
- Provide expertise in areas of content strategy, information architecture, user experience design and content management.
- Oversee parts of continuous improvement efforts, rebuilds and refreshes, migrations and new builds, compliance and accessibility and stability.
- Lead all digital reporting, analytics and dashboard management for the marketing team.
- Track and analyze performance metrics across digital strategies and collaborate to adjust approaches to drive continuous improvement across digital channels.
- Demonstrate expert level knowledge of content management systems for websites, intranets, email platforms and other digital communication channels.
- Raise opportunities for improved governance, new technologies and continuous improvement to the director of digital marketing strategy.
- Ensure that digital projects and platforms meet the objectives established in the digital marketing strategy, following standards and governance practices.
- Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
- Other duties as assigned.
#LI-FA1
Qualifications
Minimum Qualifications
- Bachelor's degree in a related field or equivalent experience
- Minimum of four years of related work experience in marketing, communications, or advertising
- Understanding of digital platforms including Oracle, Marketing Cloud, Salesforce, O365/SharePoint; also have advanced knowledge of Google Analytics, Adobe Analytics, and other digital marketing metrics
- Able to travel up to 15%
Preferred Qualifications
- Six years of experience in marketing or communications working in the digital space.
- Marketing attribution, automation, digital marketing, copywriting, print media and customer centricity experience
Equal Opportunity Employer, including Disability/Vet
Minnesota Sick and Safe Leave accruals of one hour for every 30 worked, up to 48 hours per calendar year unless otherwise provided by law.
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