Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Meets with Sales leaders to create strategic marketing plan in Sales support of pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting. Acts as a virtual team liaison for corporate business initiatives, programs and launches. Communicates program status, action items, and deliverables across Field Marketing team and Sales.
Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Ability to provide consultative input to senior Sales leaders. Basic understanding of business management and operations, including finance/revenue/pipeline principles. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.
As a Lead Marketing Partner on the Strategic Communications team, you will create, analyze and execute marketing plans and strategies to support business growth. You will provide strategic marketing consultation to support business development, client engagement and sales objectives. You will create integrated marketing plans that cross solutions and segments, including alignment of business, sales and client engagement objectives with marketing and communications objectives and strategies, market analysis, positioning, projects, collaboration areas, metrics and budget. You will consult with business executives to prioritize areas for marketing focus including key performance metrics and measure the outcomes and value of marketing against stated business imperatives. You will develop strong relationships and accountability with business leaders as a marketing liaison to a segment or organization. You will learn multiple solutions, services and thematic capabilities and define value to client segments and roles. You will research and implement innovative approaches for client segment lifecycle outreach to influence business outcomes and client value. You will monitor market and competitive trends to identify opportunities and key issues and create plans to capitalize on them. You will evaluate solution, services and experience feedback including marketing analytics and outcomes to influence business, marketing and brand plans.
Basic Qualifications:
- At least 10 years of total combined higher education and related work experience, including:
- At least 3 years of marketing work experience
- At least 7 years of Additional work experience directly related to the duties of the job and/or completed higher education
- Bachelor's degree in marketing, Communications, or Business Administration
- Due to the client contract, you will be assigned, this position requires you to be a U.S. citizen
- Bachelor's degree in Health Care or related field, or equivalent, relevant work experience
Preferred Qualifications:
- Federal experience a PLUS
- Bachelor’s degree in Business Administration, Communications, Marketing or related field
- Experience creating integrated marketing plans that cross solutions and segments, including alignment of business
- Experience with sales and client engagement objectives with marketing and communications objectives and strategies
- Experience market analysis, positioning, projects, metrics and budget
Expectations :
- Must be able to travel 25%
- Must reside in the Metro DC area
- Willing to work additional hours as needed and allowed by local regulations
- Work in accordance with corporate and organizational security policies and procedures, understand personal role in safeguarding corporate and client assets, and take appropriate action to prevent and report any compromises of security within scope of position
- Perform other responsibilities as assigned