Head of Content US

About Origina

As SaaS and Cloud based software solutions become the only show in town, the original software market, perpetually licensed on-premise software, is undergoing a radical transformational change. This change has opened a whole new sub industry targeting the support and maintenance fees mega-vendor publishers charge for the on-premise software – Third Party Software Maintenance (TPSM).

Origina was founded with a vision to disrupt and open up a market that plays on confusion, contractual/licensing complexity and crude attempts at customer lock-in. Using a simple but unique software tool containing a comprehensive library of IBM product and licensing data Origina helps IBM software customers know what contracts they can cancel and what they need to keep. Those eligible to be cancelled can easily move to Origina for a superior, more flexible service at a fraction of the cost.

We are looking for a Head of Content to join our fast-growing team in Plano, Texas. This is a fantastic opportunity to join a high-growth, high-performance company and team. The Head of Content (HOC) oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior.  This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. The position collaborates with sales, Inside sales, communications, marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer and prospect.

Responsibilities

Ultimately, the job of the Head of Content is to think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business. This includes:

• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.
• Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.
• The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.
• Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
• Integration of content activities within traditional marketing campaigns.
• Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.
• Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real- time implementation of content strategies.
• Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
• Supervising the maintenance of content inventories and matrices.
• Ensuring consistent global experience and implement appropriate localization/translation strategies.

Skills Required

The Head of Content requires a combination marketing and publishing mindset, with the most important aspect being to think “customer first”. In essence, the HOC is the corporate storyteller that must be empathetic toward the pain points of the customer. Specific skills required include:

• Proven editorial skills. Outstanding command of the English
• Training in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience (it is critical that the HOC retain an “outsider’s perspective” much like that of a journalist.)
• The ability to lead and inspire teams of creative personnel and content creators to achieve company's stated goals.
• Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
• The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
• A passion for new technology tools (aka, using the tools you preach about) and usage of those tools within your own blogs and social media outreach.
• Clear articulation of the business goal behind the creation of a piece (or series) of content.
• Leadership skills required to define and manage a set of goals involving diverse contributors and content types.
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns. Ability to work in a 24 hour project cycle-utilizing teams or contractors in other countries.
• Familiarity with principles of marketing (and the ability to adapt or ignore them as dictated by data).
• Excellent negotiator and mediator.
• A willingness to embrace change and to adapt strategies on the fly. Experience creating a resource or library of content organized indicating SEO, translations and version control.

Experience and Education Required

• Bachelor's degree in English, Journalism, Public Relations or related communications MBA in marketing a plus.
• 5-10 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.).
• Experience with creating compelling messages for different target demographics. Crisis communications experience a plus.
• Audience development and subscription strategies experience a plus.

Origina is an equal opportunity employer, and we’re proud of our ongoing efforts to foster inclusion in the workplace. Individuals seeking employment at Origina are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

By submitting your application, you agree that Origina may collect your personal data for recruiting, global organization planning, and related purposes. Origina's Candidate Privacy Notice explains what personal information Origina may process, where Origina may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Origina’s use of your personal information.