Director, Dermatology Marketing

Ortho Dermatologics
Verona, NJ Full Time
POSTED ON 12/12/2022 CLOSED ON 1/7/2023

What are the responsibilities and job description for the Director, Dermatology Marketing position at Ortho Dermatologics?

Bausch Health is a global company that develops, manufactures and markets a differentiated product portfolio across multiple high-growth therapeutic areas including Gastroenterology, Generics, Neurology, Ortho Dermatologics, Medical Aesthetics and Dentistry. We are delivering on our commitments as we build an innovative company dedicated to advancing global health. Each day, Bausch Health products are used by over 150 million people around the world.

Our approximately 7,000 employees are united around our mission of improving people’s lives with our health care products.

The Director, Dermatology Marketing will report to Executive Director, Marketing and will focus on leading the Ortho anti-fungal franchise with a focus on both professional and consumer marketing. It will be critical that this commercial leader fully understand not only HCP engagement but also the patient engagement journey .

As a Commercial leader you are expected to bring a vision and an executable plan that will deliver continued growth for this important brand sector in the Ortho portfolio. You will need to inspire a large cross-functional team to join in and deliver on the product and corporate promise.

This position has a broad functional responsibility and high visibility to executive level decision makers. The candidate must align cross-organizational teams, as well as associate and connect data points to one another. The ideal candidate must have excellent internal communications skills and is collaborative, strategic, organized, agile and visionary.

This is a hybrid role out of our Bridgewater, NJ HQ.

Responsibilities:

  • Develop, lead and bring to life a brand strategy by working with our internal and external teams and agencies
  • Lead and develop upstream and downstream marketing activities
  • Work closely with the sales team to train, execute and inspire
  • Plan, execute and measure personal, non-personal and consumer initiatives
  • Execute digital brand strategies across owned and paid channels
  • Collaborate with a cross-functional team, including Market Access, Medical, R&D, Sales, Trade, Finance, Operations, PR, Market Research, etc.
  • Put together and deliver strong marketing presentations that leave a lasting impression on C-suite to the field team
  • Lead the PRC (MLR) process for marketing materials
  • Lead the RFP process for new vendors
  • Work closely with data and analytics teams to stay ahead of trends, competitive situations and own your data
  • Work closely with sales to understand field needs
  • Engage with HCPs in both Podiatry and Dermatology specialties to gain insights on our own/competitive drugs
  • Engage with consumers and patients to understand their needs and gaps in care
  • Work closely with Market Insights to put together a research plan

Skills and Experience:

  • 4 - 6 years pharmaceutical marketing experience in dermatology required
  • Experience with brand strategy/positioning/planning, new product launch and product commercialization, and consumer marketing across the marketing mix
  • Experience in Media planning including Social Media, Digital/Online Media, TV & Print
  • Bachelor’s degree in Marketing or related field. MBA/Masters preferred.
  • Ability to think strategically and execute effectively, plan proactively vs. reactively
  • Experience in managing / leading within a complex matrix organization

This position may be available in the following location(s): [[location_obj]]

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

To learn more please read Bausch Health's Job Offer Fraud Statement (https://valeant.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=224770&hashed=-1624416981) .

Comprehensive Benefits

We recognize your physical, financial, and emotional wellbeing is a significant part of what allows you to be successful at work and at home. Our generous benefits package includes:

  • Medical, Dental, and Vision Coverage
  • Flexible Spending Account (FSA)
  • Life Insurance
  • 401(k) Savings Plan
  • Employee Stock Purchase Plan
  • Employee Assistance Plan (EAP)
  • Parental Leave Program
  • Free Bausch Lomb Contact Lenses
  • Group Legal Services
  • Education Assistance Program
  • Adoption Benefits

Learn more at http://ortho-dermatologics.com

Bausch Health is committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Bausch Health is an EEO/AA employer M/F/D/V.

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