Marketing Manager, Digital/Patient/Provider

Position Summary & Objectives

The Marketing Manager, Digital/Patient/Provider will lead the execution of promotional campaigns and tactics targeted to patient and provider audiences for the OrthoAlaska brands. The digital marketing manager is responsible for overseeing the day-to-day operations related to the digital marketing space’s workflow and production to ensure industry best practices as well as efficient and timely outcomes. The role will establish key elements of performance when needed with the collaboration of the staff and Director of Marketing and Patient Experience. Together they will execute improvements to processes, when necessary, to enhance the performance of the team with the help of the Director of Marketing.

Essential Functions

• Leading digital marketing campaigns projects from concept to implementation to drive awareness and growth.
• Reach patients in innovative ways focused on Key Performance Indicators tied back to the patient journey.
• Coordinating information and content from multiple external vendors and internal departments.
• Leading projects through internal review and evaluation to deployment and reporting
• Maximizing campaign budgets and producing metrics to ensure the success of the promotional programs. Communicating out all details related to campaigns as necessary.
• Leading market research that supports patient and/or care giver promotional efforts
• Duties and responsibilities are not limited to the work listed above and may include other assignments, as necessary.
• Development of Provider Outreach and education materials and programs.
• Apply the highest standards of ethical conduct.
• Actively support the mission and values of OrthoAlaska.
• Other duties as assigned.
  
  

Competency

Knowledge

• Knowledge of how to create and optimize content and websites to rank higher in search engine results pages (SERPs).
• Knowledge of how to optimize websites and landing pages to increase conversion rates and improve user experience.
• Knowledge of how to optimize marketing efforts for mobile devices, including mobile-friendly websites, apps, and mobile advertising.
• Knowledge of the marketing funnel and how to create strategies to move users through the stages of awareness, consideration, and conversion.
• Knowing how to conduct A/B tests to optimize marketing campaigns and improve performance.
• Knowledge of Microsoft Office, especially Word, Excel, Outlook, and PowerPoint.
  
  

Skills

• Skill in managing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Skill in training a variety of users on marketing processes and programs.
• Skill in effective interpersonal skills and communication methods.
• Skill in website content management and maintenance.
  
  

Abilities

• Ability to create valuable and engaging content across various platforms, including blogs, social media, and videos.
• Ability to use CRM software to manage customer interactions and data for marketing purposes.
• Ability to effectively set expectations with stakeholders and to communicate when needed.
• Ability to work calmly and respond professionally while working under pressure.
• Ability to effectively interact with staff members at all knowledge and skill levels.
• Ability to be well organized, work independently and prioritize effectively.
  
  

Physical Demands

Manual dexterity is required for heavy amounts of computer input. While performing the duties of this job, the employee is regularly required to sit. Will need to see, talk, and hear to accommodate all candidates through the process. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl. Be able to lift and/or move up to 25 lbs.

Equipment Operated

Standard office equipment including computers, fax machines, copiers, printers, telephones, etc.

Work Environment

The position is in well-lighted, well ventilated office environment. Occasional evening and weekend work.

Required

Education / Experience / Licenses / Certifications

• Successful employees will have excellent communication and problem-solving skills
• Patient, provider, and consumer marketing experience in the healthcare industry
• Experience in marketing project management is required.
• Five to seven years of experience in digital marketing experience.
• Bachelor’s degree from an accredited college or university in Marketing, Communications, or related field.
  
  

Preferred (in Addition To Required)

• Masters degree (or equivalent) in Business Administration, Marketing, Communications or similar
• Desire to grow professionally through ongoing education
  
  

FLSA Classification

Exempt

Position Type & Expected Work Hours

This is a full-time on-site position. Work hours are typically sometime between Monday through Friday, 8:00 a.m. to 5:00 p.m., or other approved hours agreed upon with immediate leader. Occasional extended work hours may be required as business needs demand. Some employees in this position may be scheduled to work weekend shifts.

Reports to

Director of Marketing and Patient Experience

Supervisory Responsibilities

This position does not directly supervise staff.

Travel Requirements

Travel not expected.

Remote Work

Eligible for remote work – possibility of hybrid schedule

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee who holds this position. Job duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

EEO Statement

OrthoAlaska is proud to provide equal employment opportunities to all applicants and employees without regard to race, color, ancestry, national origin, sex, sexual orientation, gender identity, marital status, religion, age, pregnancy, protected veteran status, disability, or other protected categories.