What are the responsibilities and job description for the Digital Marketing Coordinator position at Outside?
ARE YOU READY TO TAKE YOUR CAREER TO NEW HEIGHTS? ARE YOU SEEKING A NEW CHALLENGE IN A DYNAMIC SECTOR?
This is a very exciting and highly innovative time here at Outside.
OUR TRUE NORTH:
Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world’s most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries.
With a diverse portfolio of events among the 40 brands at Outside Inc., we aim to deliver experiences that are second to none in the cycling, winter sports and outdoor space. From the Warren Miller Film Tour, touring 150 cities each fall, to grassroots-based programs and iconic road, gravel and mountain bike events—including Copper Triangle—our events create community, inspire, encourage and support enthusiasts looking to live an active and adventure-filled life.
This seasonal, temporary February- May, 2022 digital marketing role will support our event marketing team as we execute marketing strategies across our entire portfolio of events.
Within 1 month, you will:
- Learn the ins and out of our digital marketing strategy for our portfolio of events
- Provide integral support to the event marketing team in the execution of all digital and email marketing campaigns, event websites and social channels
- Become an active participant within the team by collaborating and strategizing with event operations, services, sponsorship and marketing team members
- See our events come to life while delivering the best in class services and event production to passionate audiences and participants nationwide
Within the following months, you will:
- Write email & marketing copy, draft briefs and creative requests, build email templates, proof emails and coordinate email marketing calendars & campaigns
- Assist in building lists for regional email marketing campaigns and assist the event team in maintaining list health & management
- Support website needs across event sites including building articles, updating logos, publishing events and populating content as needed
- Create, manage and regularly update Facebook events and execute digital promotions on social media channels
- Collaborate with the marketing team on executing all tasks to support event marketing efforts across membership, email, social, sponsorship, partner marketing & more
- Assist in the creation and distribution of marketing assets including resizing photos and creative assets
- Recap metrics and performance of email marketing campaigns and additional marketing efforts & promotions
- File management and organization of server/cloud folder and documents
- This role may be responsible for identifying problems with the websites and documenting development needs
- This role may involve some event support and execution and availability on some weekends and travel may be required
What YOU bring to Outside:
- Experience in digital media and email marketing experience with Hubspot preferred
- Proficiency with Google Business Suite, Adobe Creative Suite (Adobe Illustrator, Photoshop, InDesign)
- Knowledge of Drupal CMS, WordPress and Google Analytics
- Excellent written and verbal communication skills
- Capacity to balance and prioritize workflow
- Attention to detail & organization a must copywriting & editing skills a plus
- Collaborative, team player with a passion for the outdoors, skiing, snowboarding, fly fishing and cycling amongst other activities
Entirely remote jobs that could be performed in Colorado: Employees can expect to be paid non-exempt hourly position to be paid between $18.00 to $24.00 per hour. Additional compensation may include a bonus or commission . Additional benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and more. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors
