Manager, Retail Media

About Ovative Group

Ovative Group is the premier independent media and measurement firm in the United States. We help change-makers, in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Coach, Kate Spade, Stuart Weitzman, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.  

Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.    

About the Role

The Retail Media team is developing industry-leading strategy, optimizations, and measurement of the retail media landscape. We envision that Retail Media will play an increasing role in the marketing mix and our team is positioned to be a strategic partner to move our clients forward. As a Search Manager on the team, you will help guide the vision and drive the results. Your core mission will be to accelerate the impact retail media advertising has on improving enterprise marketing return. The ideal candidate demonstrates great critical thinking, solid understanding of retail media paid search capabilities and is motivated by driving results for our clients. 

Responsibilities of Retail Media Search Manager:

• Client relationship management:  
  • Demonstrate an understanding of client business/industry and how their work connects to the broader project and client goals  
  • Lead day-to-day management of client retail media programs including:   
    • Clearly defining program objectives, tactics and KPIs 
    • Developing and delivering client communication 
    • Build strategies for clients and lead tactical planning and execution 
  • Effectively manage & grow client relationship and establish trust and credibility 
  • Strive to be the best interaction of the client’s day  
• Performance media management & execution:  
  • Lead day-to-day management and optimization of client retail media programs including: 
    • Algorithmic bid platform and manual bidding strategy and optimization 
    • Test ideation, planning, and management 
    • Custom analysis, reporting and insights 
    • Creative management and trafficking execution 
    • Campaign planning, strategy, and plan documentation 
    • Campaign tactics and segmentation build-out and optimization 
    • Site and inventory management 
    • Manage privacy and evolving do-not-track trends directly, or in partnership with, other media partners 
    • Strategic partner management  
• Cross-functional strategy & thought leadership:  
  • Act as a subject matter expert for Retail Media Paid Search strategies by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends 
  • Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals 
• Team leadership and employee development:  
  • Be a leader in defining and building our Retail Media practice 
  • Drive strategic channel capabilities forward and owning key solution area accountabilities 
  • Support staffing strategy and help recruit, train and manage new Ovative team members 
  • Inspire your direct reports to reach their quarterly, annual, and long-term goals 
  • Foster a culture of open communication and 360-degree feedback  

Requirements:

• 6 years of experience directly responsible for retail media (Amazon, Walmart, Instacart, etc), Google Paid Search, or related programs 
• Proven mastery of the following:  
  • Performance based, direct response marketing programs  
  • Amazon Ads and/or Google Ads 
  • External partner management 
• Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions, and make actionable recommendations  
• Proven track record of success driving strong positive results through display channels  
• Great communication and client management skills 
• Sound conceptual and analytical problem-solving skills  
• Exceptional attention to detail 
• Ability to work independently and drive efforts from start to finish 

Preferred: 

• Strong digital agency experience or digital lead on the client-side 
• Previous experience in performance marketing, retail, eCommerce, etc.  
• Bid technology platform experience (Pacvue, Skai, etc) 

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below. 

For our Manager positions, our compensation ranges from $79,000 to $132,000, which is inclusive of a 20% bonus.

Benefits of Working at Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. 

Culture: 

Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential. 

Compensation and Insurance: 

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. 

We’re rewarded fairly and when the company performs well, we all benefit. 

Tangible amenities we enjoy: 

• Access to all office spaces in MSP, NYC, and CHI 
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams. 
• Flexible paid vacation policy 
• 401k match program 
• Top-notch health insurance options 
• Monthly stipend for your mobile phone and data plan 
• Sabbatical program 
• Charitable giving via our time and a financial match program 
• Shenanigan’s Day 

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you! 

Salary : $79,000 - $132,000