What are the responsibilities and job description for the Digital Marketing Manager position at Parks, Experiences and Products?
The Customer Engagement organization is an essential part of the Marketing Center of Excellence, supporting the Disney Parks, Experiences and Products line of business. Customer Engagement develops holistic, integrated and creative marketing plans in offline, digital and direct channels.
The Digital Marketing Manager, will oversee campaign management activities for Disney Publishing such as campaign implementation, ongoing optimization, testing, and performance insights reporting with a focus on the 3rd party marketplace retail platforms like Amazon. You will report to the Manager, Media & Research.
Responsibilities :
Basic Qualifications :
Additional Information :
Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
#DPEP_Media
#DPEPFLA
The Digital Marketing Manager, will oversee campaign management activities for Disney Publishing such as campaign implementation, ongoing optimization, testing, and performance insights reporting with a focus on the 3rd party marketplace retail platforms like Amazon. You will report to the Manager, Media & Research.
Responsibilities :
- Champion paid marketplace opportunities to strategy and media partners
- Use 1st party data to improve campaign performance
- Identify new keywords and improve messaging
- Audit metrics to ensure data accuracy
- Implement strategies to increase paid visibility on retail platforms including Amazon
- Manage channel budgets and forecasting
- Develop new tactics and a testing road map
- Present data analysis findings and results to partners and leadership
Basic Qualifications :
- 7 years of digital advertising experience and success managing paid digital media campaigns (both Amazon and search engine marketing)
- Inspire and promote enthusiasm and teamwork
- Experience managing relationships with senior team members, including Strategy, Creative, and Product groups
- Experience partnering across teams without direct reporting lines
- High proficiency with Microsoft Excel (can perform complex functions)
Additional Information :
Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
#DPEP_Media
#DPEPFLA
Remote Marketing Manager | WFH Opportunity
Get It - Marketing -
Jacksonville, FL
Digital Marketing Specialist
CourtReserve -
Saint Augustine, FL
Digital Marketing and IT Specialist
Brands Resource Consulting Inc. -
Brunswick, GA