Manager, Franchise Development (20th Century)

Parks, Experiences and Products
Riverdale, MD Full Time
POSTED ON 2/22/2022 CLOSED ON 4/21/2022

What are the responsibilities and job description for the Manager, Franchise Development (20th Century) position at Parks, Experiences and Products?

The Consumer Products Commercialization Franchise Manager serves as a partner to content makers and Franchise teams throughout The Walt Disney Company (TWDC). You will be an important member of the Franchise organization focusing on 20th Century.
You will report to VP of Franchise.

Responsibilities :
  • Manage the annual development of global franchise plans with strategic ideation and project-specific execution
  • Drive sales tool development including global pitch decks, sizzle development, fact sheets, and more.
  • Collaborate Franchise Licensing team with strategy development, licensee relationships, pitches, marketing planning and activation
  • Develop marketing campaigns and activations with a multi-platform approach in close coordination with marketing strategy
  • Respond to social trends and new advancements to integrate into platforms
  • Partner with essential licensees and retailers to bring programs to life
  • Partner with cross-company teams to drive alignment and outstanding execution of business strategies
  • Play key role in global communication to ensure agreement on business strategies
  • Partner with integrated retail to execute strategic product programs across all tiers
  • Deliver presentations to licensees, retailers and company partners
  • Manage budget
  • Present and socialize franchise marketing plans and pitches to multiple size audiences

Basic Qualifications :
  • Passion for Disney brands and franchises
  • Keynote experience
  • Social media fluency
  • Developed ability to track fashion trends, brand marketing initiatives, focused on pop culture in general.
  • Interest into human behavior, millennial and gen-z trends, and an instinct for popular culture
  • Experience working in marketing at fashion/lifestyle brand or major retailer
  • Organize, prioritize and manage multiple projects to meet deadlines
  • Creative thinking with demonstrated decision-making abilities
  • Desire for collaboration and track record in developing partnerships
  • Analytical and business analysis skills
  • Ability to lead team members
  • Minimum of 5 years prior brand management, franchise strategy development and marketing experience

Required Education :
  • BA or BS required, preferably with a background in Marketing or equivalent experience

Preferred Education :
  • MBA

Additional Information :
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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