CRM Manager

What You'll Do:

As a CRM Manager, you will take ownership of all related aspects of the user lifecycle management and retention marketing to ensure the continuous growth of the online business. You’ll design evergreen automated campaigns, user journeys, ad hoc promotions, and develop optimization and testing methodologies. The ideal candidate will leverage analysis and segmentation to custom tailor our offering.

• Co-establish CRM program strategy, target identification, promotion planning and touchpoint timing to maximize KPIs to conversion and loyalty
• Manage the CRM strategy and flawless execution of conversion, retention, up-selling and reactivation programs and tactics across email, push and retail to online to achieve specific KPI objectives while maintaining a cohesive customer experience
• Oversee end to end aspects of user journey strategy, including bonus configurations, marketing communications, creative, analysis, and reporting
• Proactively provide and maintain weekly insights on the CRM performance against objectives and make effective tactical recommendations moving forward
• Leverage our existing email database and capabilities to support our growth strategy across different jurisdictions
• Develop an excellent relationship with internal and external peers to ensure campaign deliverability
• Ensure compliance with all regulations and legislation, ensuring that all risks within areas of responsibility are identified and managed effectively
• Performs all other duties as assigned.

What You'll Need:

1. Bachelor’s Degree
2. 2 years experience in a CRM, email marketing, and retention role for a B2C brand
3. Excellent organizational, planning and communicative skills
4. Experience in online gaming is an advantage
5. Data-oriented and marketing skills, highly fluent with Microsoft Excel
6. Familiar with 3rd party back-end systems such as reporting tools, Emails platforms, Optimove, CMS, Pushwoosh
7. Previous experience with HTML coding is an advantage
8. High level of marketing writing skills is a must for this role, excellent communicator across all channels: emails, push notifications and web
9. Need to obtain a PA and/or NJ iGaming gaming license
10. Ability to work under pressure and manage multiple projects simultaneously