Brand Manager

Our purpose is to add life to a lifetime of learning. We have more than 20,000 employees that deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company.

This position sits within our Virtual Learning Business, specifically in Pearson Online Learning Services (POLS), helping to support our various academic partner institutions in Higher Education.

Summary:

The Brand Manager is responsible for providing world-class marketing services for prospective and existing Academic Partners. The Brand Manager will leverage their significant experience & expertise in building, developing & leveraging client relationships in a complex matrix environment in order to deliver on business objectives.

The Brand Manager may develop or work with various internal/external teams to identify, manage, and deliver services such as: the design & deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management. The Brand Manager utilizes significant senior advertising agency experience, strong marketing and communications skills and services to optimize partner relationships to exceed results. The Brand Manager may be allocated to focus on a particular component of the marketing life cycle and or service. This is Senior/Management level position which requires expert knowledge and the ability to work independently.

General Responsibilities:

• Provides world-class marketing client service management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.
• Helps to provide oversight on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams.
• Manages communications projects for various components of the marketing life cycle or services.
• Helps to develop, execute and/or provide service management of marketing objectives.
• Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.
• Provides Academic Partner insights and strategies which help enable internal & external teams to deliver results that exceed objectives.
• Creates buy-in from multiple constituents in a collaborative cross-functional environment.
• Hires, coaches and develops high-performing teams.

General Qualifications:

• 4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience
• Minimum of 7 years’ experience in advertising, branding, marketing, account management, or a related field with proven ability to provide specific experience in the following areas: brand strategy, content, and design.
• Management across large and diverse teams with extensive experience in client service and strong communication skills.
• Initiating and managing large scale and complex projects across numerous cross functional and central marketing teams.
• Extensive experience in planning and project management of multi-channel and multi-audience asset development.
• Diversified background with specific knowledge of Pearson Online Learning Services team structure and process to adeptly leverage internal resources to guide optimum collaboration (RS, IT, Creative, Copy, Conversion, all Media Channels, etc.)
• Excellent strategic problem-solving skills to guide team discussion and problem solving with consideration of multiple factors and stakeholders
• Outstanding intrapersonal skills with a high degree of maturity and professionalism
• Customer service orientation with specific experience in handling high-profile, high-demand, senior level Academic Partners.
• High degree of personal ownership and accountability to consistently deliver results in a fast-paced and high-profile environment

Supervisory Responsibilities:

Direct management of a team and/or external agencies.

As required by the Colorado Equal Pay Transparency Act, Pearson provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $100,000.00 - 110,00.00 USD. This position is eligible to participate in an annual incentive program, and information on benefits offered can be found on our benefits website: https://pearsonbenefitsus.com/

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Virtual Learning

Schedule: FULL\_TIME

Req ID: 7365