Direct Marketing Analyst

Purpose Summary

Pearson Virtual Schools is looking for a detail-oriented and highly motivated Specialist in Email, SMS, and Lifecycle Marketing to join the team. This is an exciting opportunity if you're passionate about devising strategies to build best in class customer experiences and executing or optimizing lifecycle campaigns to drive business growth to help us meet enrollment and retention goals.

Core Tasks and Responsibilities

• You will join a growing marketing team and report directly to the Lifecycle Marketing Team Lead
• As Lifecycle Marketing Specialist you will manage lifecycle communications, execution, and analysis in order to drive business growth
• Own the end-to-end project management of error free campaigns from inception to deployment and analytics
• Partner with the Lifecycle Marketing Team Lead and Campaign Managers to manage the content calendar, project intake, prioritization and coordination of Lifecycle marketing campaigns and requests
• Collaborate with Partner Marketing, Enrollment, and Retention teams to support strategic approaches on segmentation, targeting, and contact strategies to maximize conversion rate.
• Plan optimization and growth opportunities through A/B and multivariate tests to gain further insights into customer behavior to meet company goals
• Monitor and report on lifecycle campaign performance to drive continuous improvement across email and SMS KPI's including click rates, conversion rates, and unsubscribe rates

Required Skills, Experience, and Competencies

• 2-4 years of experience in a relevant role including marketing automation, digital, email, or lifecycle marketing.
• Demonstrated experience driving business value and orchestrating multichannel marketing campaigns through email and SMS.
• Ability to make data-driven decisions and has a proven track record for running tests and optimizing campaigns, and clearly communicate results and learnings.
• Strong creative and copywriting/proofing skills to clearly communicate product benefits and create customer experiences that make an impact.
• Excellent organizational skills and good time management
• Can effectively manage multiple tasks and projects with varying schedules simultaneously.
• Ability to work independently as well as collaboratively with other members of the marketing team
• Use a logical approach to problem solving
• Familiarity with Salesforce and email automation tools a plus

Key relationships

• Maintains effective relationships with Lifecycle Marketing teammates and other marketing and business stakeholders
• Works closely with Performance Marketing Team, Creative Team, Marketing Program Managers, and Enrollment Team

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:

The minimum full-time salary range is between $60,000 - $70,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

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What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Virtual Learning

Schedule: FULL\_TIME

Req ID: 14783

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