Director of Marketing, Partner Schools

Company Summary

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who push the boundaries of technology. We create seeds of learning that become the catalyst for the world’s innovations. Pearson’s Virtual Schools division has reimagined K-12 education through our virtual school and curriculum offerings. Our partner schools, Connections Academy and Pearson Online Academy, provide a best-in-class online learning environment for K-12 students to acquire the skills and confidence they need to adapt and thrive in a changing world. We also support school districts with curriculum, teachers and technology as they make the shift to online. The COVID-19 pandemic has introduced significant disruption and transformation to the K-12 learning market. And as a result, our category has seen explosive growth and our business has experienced enormous increases in awareness and enrollments. This presents an incredible opportunity for our team to chart a ground-breaking path through this shifting environment to achieve continued success.

We value diversity, equity and inclusion. We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.

Position Summary

The Director of Marketing, Partner Schools develops and leads strategic marketing activities and execution for the portfolio of Connections Academy schools to meet our annual revenue and enrollment goals. Reporting into the Vice President, Partner Marketing, this person will lead initiatives that cross all schools, such as strategic planning, localized messaging, goal setting, performance analysis. The Director has accountability for overall state and school specific marketing strategies, in addition to supporting the relationship with customers from a marketing perspective. He or she will help develop new processes and operational efficiencies within the marketing department. The Director will also manage and help develop a team of marketing professionals.

This position will interface with a number of cross functional teams, both internal (i.e marketing, enrollment, sales, analytics) as well as external stakeholders such as school leaders. In this marketing generalist leadership role, the director needs to have familiarity with all marketing channels, KPIs, and be customer centric.

Responsibilities

• Lead and manage state by state marketing strategies and execute initiatives to drive enrollments and differentiation for all partner schools
• Responsible for understanding and leveraging consumer insights and market research, market share, competition, category trends in order to shape our strategy and grow market share
• Coordinates and leads multiple cross school initiatives with brand, performance marketing, analytics, enrollment, customer success partners, and student success teams to ensure collaboration and alignment on plans
• Proactively identifies opportunities in the national and local markets for growth
• Manage a high performing team that is well respected by our school customers and internal stakeholders. Ensure this team meets or exceeds expectations in developing and driving marketing strategies, communicating and maintaining relationships with schools and help manage issues that arise for any partner school.
• Review and analyze data and metrics to influence and adjust marketing plans to achieve enrollment goals
• Support our sales/educational partnerships in proposals and development of new partner schools
• Lead innovation through nurturing of new ideas and test and learns (via messaging, targeted segmentation, etc.)
• Develops new marketing processes and operational excellence, driving for efficiencies while collaborating across teams
• Fully understand the online K-12 school market, including national and local competitors, develop strategy or messaging to help us win against competitors and grow our share
• Serve as voice of the customer to the broader marketing department

Qualifications

• Minimum 10 years marketing experience required
• 7 years of people management and employee development experience; demonstrated success developing and promoting talent as well as hiring and onboarding great talent
• Bachelor’s degree required in related field; Master’s degree preferred
• Possess strong leadership abilities in the areas of managing and executing marketing programs and tactics
• Experience managing client/customer relationships
• Broad and deep marketing and business acumen, across digital and traditional channels
• High motivation and self-direction, taking personal ownership for results and professional development
• Possess the mindset and approach of an entrepreneur and challenges the status quo
• Excel in data driven based decision making
• Exceptional problem solving, creative thinking, leadership, relationship building abilities
• Collaborative team player and leader; positive attitude in a results-driven environment
• Ability to work in a fast-paced, changing environment with all levels of management
• Ability to influence decision making in a highly matrixed environment
• Exceptional communication skills: oral, written and proficient in developing and delivering presentations

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Virtual Learning

Schedule: FULL\_TIME

Req ID: 4345