Marketing Events Analyst

Pearson
Madison, WI Full Time
POSTED ON 7/5/2022 CLOSED ON 8/9/2022

What are the responsibilities and job description for the Marketing Events Analyst position at Pearson?

Work with the Events team to support recruitment events.

Working primarily from home, the Marketing Events Analyst coordinates and supports all activities related to recruitment events. This position is responsible for coordinating logistics for a variety of initiatives including collateral development and event planning. The Marketing Events Analyst will also maintain reference documents, use Cvent, and On24. As part of a goal-oriented team looking to make a difference, the ideal candidate is detail orientated, an energetic and organized self-starter who enjoys balancing multiple priorities in a fast-paced environment.

Primary Responsibilities :

  • Responsible for the coordination of recruitment events for several schools across the U.S.
  • Implement and manage virtual event using Cvent, ON24 and other internal tracking programs
  • Manage content and technology for virtual information sessions including maintaining web platform ON24, versioning and uploading presentations, editing HTML for email, coordinating audio recordings, and troubleshooting technical issues
  • Provide exceptional communication and customer service with school leadership, prospective families, and staff
  • Assist with annual creation of presentations and videos; work directly with each school program manager, principal and marketing liaison to version and update materials as needed
  • Assist with conducting virtual information sessions, presenting the Connections Academy brand and programs to prospective parents
  • Leverage marketing invoice database to ensure timely payment of marketing invoices and provide reports and projections.
  • Maintain records of event activities and collect information from the field on their effectiveness
  • Field and fulfill requests from school marketing liaisons for events
  • Manage event web pages by uploading all recruitment events and maintaining accuracy of all pages
  • Managing events and addressing potential problems that may arise
  • Maintaining a working knowledge of the complex needs of a wide variety of events
  • Other duties as assigned

The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $55,000-$60,000. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Virtual Learning

Schedule: FULL\_TIME

Req ID: 6482

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