Product Marketer, Brand & Thought Leadership, Higher Education

Pearson Overview

Learning is one of the world’s most powerful forces for change. As the world’s largest learning company, Pearson has been contributing to a profound impact on our world since its formation in 1844. Pearson employs more than 20,000, operates in 70 countries, and delivers products and services in nearly 200 countries. Each one is furthering a common purpose: to help people achieve their highest potential through learning. Towards this goal, Pearson provides a diverse global community with high quality digital content, learning experiences, assessments, and qualifications to build skills and proactively impact our evolving world. Pearson works with globally recognized educational institutions, employers, and governments, deploying its expertise across a broad range of subject matter and age groups.

Tens of millions of people rely on Pearson for learning throughout their lives. Pearson’s knowledge and experience help create the best content delivered in the most appropriate way for the best learner outcomes - whether digitally to help children read or online courses to upskill career-driven professionals. With advances in technology and changes in consumer habits, Pearson helps people reach their goals regardless of their location and preferred learning modality. From carefully designed online resources and rich content, to full course and curriculum support – Pearson’s products address the entirety of a person’s learning starting with formal education to the workplace and beyond.

Diversity, Equity & Inclusion

At Pearson, we’re committed to a world that is always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us too always be better.

We believe that wherever learning flourishes so do people. We value diversity, equity, and inclusion. We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.

Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant place to work. People are at the centre, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce please visit https://www.pearson.com/careers/diversity-and-inclusion.html

Job Description

As the Brand and Thought Leadership Marketer for Pearson Higher Education’s B2B Marketing team, you’ll play a leading role in telling higher education faculty and administrators the story of Pearson - the world’s leading learning company, dedicated to helping everyone realize the life they’ve imagined.

In this role, you’ll gather insights from faculty and administrators and conduct research to understand trends and issues in higher education. You’ll work with key subject matter experts from across Pearson’s Higher Education vertical to understand Pearson’s mission and strategy. You’ll synthesize this information to develop brand and thought leadership messaging and a go to market plan to activate that messaging with key audiences. You’ll work closely with Pearson’s corporate brand and marketing teams to ensure that your messaging and plan are closely aligned with corporate’s messaging and strategy. And you’ll work across the B2B Marketing team and the B2B Sales team to ensure that Pearson’s brand and thought leadership stories are told consistently through product campaigns and sales engagements.

The ideal candidate for this role is a master storyteller with a keen customer focus who takes an ownership mindset in their work. Collaboration and leadership through influence are key to success in this role.

Responsibilities

• Partner with corporate brand and marketing teams and stakeholders from across the Higher Education vertical to develop focused thought leadership messaging and a go to market plan
• Work with the Campaign Specialist and Social Media Manager on an integrated campaign plan to bring the strategy to life through a variety of channels
• Work with the Content Marketing team on the development and creation of content and assets needed to activate brand and thought leadership messages
• Develop tools and collateral that help the Higher Ed B2B Sales team tell a consistent and compelling brand and thought leadership story and partner with the Sales Enablement team on sales training
• Measure campaign results and leverage performance data to optimize campaigns in real-time and inform future campaign plans
• Regularly conduct customer insight work and develop personas that define key audiences to help drive message development and activation
• Collaborate with marketers across the B2B Marketing team to align brand and thought leadership messaging across all B2B Campaigns
• Promote a transparent, accessible, and inclusive culture where employees are encouraged to learn more about themselves and others

The anticipated starting salary for candidates expressing interest in this position is $105 K. This position is eligible to participate in an annual incentive program.

Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

Qualifications

• College degree required
• 3 years marketing experience required
• Brand/thought leadership marketing experience preferred
• B2B industry marketing experience required
• Higher education marketing experience preferred
• Strong storytelling skills
• Proven collaboration skills and the ability to lead through influence
• Strong analytical skills and the ability to leverage data and insight to inform, measure, optimize, and document the performance of go to market strategy
• High integrity, energy, and a desire to work in a results-oriented, diverse team environment

Pearson provides a flexible work environment for its employees. We believe that the ability to work from anywhere, anytime in work/life balance is a critical part of our culture and employee satisfaction. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Higher Education

Schedule: FULL\_TIME

Req ID: 7013