Product Marketing Assistant

Product Marketing Assistant

_Summary / Overview of the role, the department, the product(s) _

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.

We seek an experienced Product Marketing Assistant to join a highly collaborative and fast-moving team dedicated to marketing Pearson products that capitalize on market opportunities, meet customer needs and deliver learner outcomes. The Product Marketing Assistant reports to the Director of Product Marketing and supports the team’s work in leveraging market and customer insights to inform global product strategy, defining products through positioning and messaging, and creating compelling brand assets and supports the shaping of strong campaigns for effective selling.

Collaboration, partnership and active stakeholder management are foundational to success in this role. Thriving in an evolving environment, driving innovation and continuous improvement for efficiency and sustainable growth is key.

*Key Responsibilities *

• Participate in synthesis of market research and learning science insights associated with assigned products. Assist with market research – data collection and entry-level data analysis – to inform decisions regarding products and strategy.

• Assist in the drafting and implementation of marketing plans, including support in creating assets such as market forecasting reports, customer-facing communications, and marketing collateral.

• Prepare materials and handle the logistics for internal meetings as well as customer-facing conferences, events, and virtual events.

• Assist with market development and market seeding activities for new product launches, including tracking participants and arranging payments.

• Support customer events and conferences as needed, including giving demos of our technology to educators and students.

• Fulfill requests and answer questions from customers, Core/Growth sales and marketing, and other requests escalated by product marketers.

• Develop and maintain a tracking database to monitor market use of technology products and/or textbooks.

• Support the training of local marketing members and field personnel, assisting with the creation of sales tools, training events, etc.

• Build relationships with internal stakeholders such as North America marketing and sales in order to effectively serve the needs of the customers.

• Grow and maintain a student advisory board via activities such as recruitment, project organization, administrative support, logistics, and communications.

• Contribute to team initiatives as needed.

• Act as an ambassador for Pearson products, generating excitement and enthusiasm internally and externally.

• Be part of a culture that promotes partnership, teamwork and innovation

*Key Requirements *

• Bachelor's degree or equivalent

• Experience as an assistant, preferably in marketing, editorial, or product management

• Strong organizational skills, resourcefulness, and attention to detail

• Exceptional communication skills (written, oral, presentations) and ability to communicate to diverse audiences, internal and external

• Passion for education and its power to transform the potential for individuals and communities worldwide

• Proficiency in analytical and data visualization skills (e.g., Tableau, MS Excel)

• Fluency with Google suite, MS Office, survey tools, and SalesForce; ability to learn new technologies as needed over time

• Able to commit to working US business hours, as majority of stakeholders are in North America (i.e. marketing teams, product teams, NA salesforce)

• Ability to work collaboratively with internal stakeholders, authors and customers

• Operates as a self aware, effective team player and makes a positive impact on culture

• Possesses a global outlook and approach

• Experience working and thriving in a global matrix organization

Key Attributes

• Communication and Collaboration – You are able to clearly convey information and ideas through a variety of media to individuals and groups in a manner that engages the audience and helps them to understand as well as retain the message. You have great collaboration skills and are able to work effectively across teams regardless of reporting lines.

• Aligning Performance for Success – You have the ability to accomplish work objectives and achieve targets.

• Analytical Skill and Learning Agility – You take a systematic, structured view of situations, while staying focused on the execution and delivery. You have the capacity to be open to new ideas.

• Deliver Results – You have a track record of successful achievement against set goals.

• Time Management & Organisation – You possess excellent organizational and time management skills, coupled with the proven ability to set priorities, manage deadlines.

• Global Perspective – You are able to demonstrate international cultural agility.

• Brave – Resilient and operating well under pressure and tight deadlines

• Accountable – Has integrity, sets clear expectations and delivers what is promised

• Decent – Does the right thing, represents Pearson’s values and promotes the company’s mission in day-to-day behavior, and is a trusted confidant to colleagues and external partners

• Imaginative – Innovative, is solutions-orientated and unafraid to try new things, and uses insights to tell Pearson’s story in a compelling and simple fashion suited to the relevant audiences

Job: MARKETING

Organization: Higher Education

Schedule: FULL_TIME

Req ID: 2588