Social Media Manager

Core Job Duties:

• Schedule daily planned organic and paid social media content for Pearson Clinical Facebook (@PearsonAssessmentsUS), Twitter (@PearsonAssessUS), LinkedIn (@Pearson-assessments-us), Youtube (@PearsonAssessmentsUS), and instagram (@PearsonAssessmentsUS) accounts.
• Coordinate on campaign and social media efforts with Marketing Strategists, Project Managers, and Designers across Clinical Assessment markets (e.g. Healthcare, Education, and Therapeutics, and Pharma).
• Provide feedback and insights with analytics on social media campaigns and through social listening
• Boost organic social with paid support where necessary
• Handle YouTube video uploads, video edits, and page builds.
• Monitor customer questions and issues via platform post comments and inbox messages.
• Coordinate regularly with Customer Support and Product Support teams to bubble up and resolve issues.
• Leverage Asana to track and assign project workflows: YouTube Upload Form, Social Publishing Form, Social Calendar.
• Build custom UTM URL tracking parameters for outgoing links.
• Work on global social media policies, strategy, and training for a wide range of topics

Desired Aptitudes:

• Sprinklr social media publishing, label usage, and ad hoc report filtering. (Or other enterprise social publishing tool experience.)
• YouTube Studio video editing and coherent page construction.
• Paid social considerations, activation, maintenance, and budgeting on Facebook, Instagram, LinkedIn, Twitter, and YouTube (Google PPC) - Boost to followers and targeting depending on platform capabilities.
• Professional customer service engagement and routing of issues to appropriate teams in a timely manner.
• Experience with Campaign ideation with Marketing Managers to advise on potential post formats and cadence.
• Experience with Asana or other project management tools for daily work assignments and workflows.
• Comfortable with interpreting Google Analytics and other data dashboards for actionable insights.
• Sharing social insights rooted in data with key stakeholders.
• Comfort working in tools and directly on each platform without mistakes.
• Minor copy-editing skills to provide final quality assurance of copy before scheduling.
• Clear communication and follow-through of established processes.
• Attention to detail is a must

Requirement:

• BS/BA degree in PR, marketing, communications, business, or similar OR a degree in Psychology with 3 years' experience in digital marketing
• 3 years' experience in professional social media account management with accounts in excess of 10,000 followers.

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. As required by the Colorado and New York City laws, the pay range for this position is as follows:

Minimum full-time salary range is between $60,000 - $75,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Assessment & Qualifications

Schedule: FULL\_TIME

Req ID: 8988

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