Trade Show Specialist - Remote

Our objective is that in five years, Pearson will be one of the major players in the workforce development market, reaching tens of millions of enterprise and individual learners globally, generating more than $1B in revenue and growing rapidly, with the potential to reach many multiples of that revenue in the years to come. The Workforce Skills business division will be the driving force in realizing this ambition.

GED Testing Services is the largest business within the Workforce Skills division. GED testing has opened doors to better jobs and college programs for more than 20 million graduates since 1942. The GED test is accepted by virtually all U.S. colleges and employers. As the creator of the one official GED test, GED Testing Service has a responsibility to ensure that the program continues to be a reliable and valuable pathway to a better life for the millions of adults without a high school diploma. GED Testing Service is a joint venture between the American Council on Education and Pearson.

Responsibilities

• Oversee the planning and execution of the GED Annual Conference, COABE, and other National State Conferences where GED has a large sponsorship. Oversee all relevant event logistics, related to the conference including location selection, contract coordination, budget creation and management, CVENT website creation and developing and adhering to event timelines; work cross functionally with multiple internal departments, properties, agencies, and senior-level leadership
• Oversee over 50 adult education trade shows and events which includes securing booth space, ad placement, sponsorship, and securing attendee email lists.
• Oversee GED's warehouse, including inventory and GED marketing and print materials used for conferences and events
• Communicate effectively with key stakeholders, internal departments, and outside vendors; organize and facilitate planning meetings (e.g., strategy sessions, progress checks) to ensure that all parties involved are properly informed and contributing, as necessary, to ensure that program objectives are met
• Work collaboratively across internal departments to manage lead tracking, communication, advertising, registration, and pre- and post-event evaluations
• Responsible for GED's warehouse, including inventory and GED marketing and print materials used for conferences and events
• lude agenda development, registration build and management, app creation, speakers, communications, survey development, technology needs, meeting space and food & beverage planning, signage, templates, property sourcing, promo items, creative, vendor-relations, accounts payable, timelines, etc while following company processes and guidelines
• Operate as a point of contact to schedule, build, facilitate and host small to large format external virtual events with high visibility, while possessing exceptional knowledge of webinar and virtual environment platforms
• Integrate with marketing teams to schedule, create and launch emails, ad space, and banners to promote virtual and in-person events while ensuring websites are designed and company branded to maximize persona-aligned registrations
• Develop post-event items including but not limited to survey data, recordings, attendee lists, presentations, and budget reconciliation
• Conduct metric and ROI analyses on program effectiveness, measuring the business impact of events in terms of revenue and attendance through analysis of sales and marketing reports and presenting results to manager for communication to marketing and sales organizations
• Troubleshoot any technical issues with internal teams and work for resolution to secure seamless delivery of virtual programs
• Additional duties may be assigned as needed to support the business

Qualifications

• 3-5 years of experience in the events, conferences or other marketing-related field required
• Experience planning and facilitating successful virtual and in-person events required
• Outstanding organizational, written, communication, interpersonal, production, and negotiation skills
• Ability to work well in a team environment and manage relationships with stakeholders including staff, authors, keynote speakers, and executive level decision makers
• Ability to remain calm in a high-pressure, fast-paced, and deadline-driven environment
• Exceptional problem-solving and technical skills
• Creative, curious, and unafraid to share new ideas and initiatives
• Must be willing to travel up to 10 times per year based on company needs and policies

The anticipated starting salary range for Colorado-based individuals expressing interest in this position is

$55-60K. This position is eligible to participate in an annual incentive program.

Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

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Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Workforce Skills

Schedule: FULL\_TIME

Req ID: 4266