What are the responsibilities and job description for the Manager, Digital Marketing position at Pennex?
Who We Are: Founded nearly half a century ago in St. Louis, Missouri, Metal Exchange Corporation continues to grow as a global leader in the purchasing, processing and manufacturing of non-ferrous metals. Enabled by our breadth of experience and deep expertise, we are proud to deliver top-quality products and services to customers across our family of brands – including Metal Exchange Trading, Metal Exchange Cast Products, Pennex Aluminum and Electro Cycle, Inc.
But it’s not just what we do that sets us apart, it’s how we do it. Safety. Integrity. Respect. Drive. These core values are embodied by each member of our team; guiding every action we take and decision we make. Whether it’s driving innovation within our industry, making the impossible possible for our customers, providing a safe, respectful workplace for employees or supporting our local communities, our purpose is clear. We are dedicated to impacting our world in a positive way.
If you are a like-minded individual with a strong ability to problem solve, collaborate and effectively communicate, Metal Exchange Corporation may be the perfect place for you to grow your career. To learn more, please visit MetalExchangeCorp.com.
Job Summary: We’re looking for a passionate and driven Digital Marketing Manager to be responsible for planning, developing, and implementing digital marketing strategies for a growing marketing team. In addition to helping establish and shape the overall marketing function for a well-established, global company, you will support brand growth, business development, communication and recruitment efforts, while directing and executing the company’s digital marketing initiatives at both strategic and tactical levels. You’ll need to have a strong grasp of key business metrics as well as a keen focus on success measures across all marketing channels. This hands-on position is critical in establishing the new enterprise-level marketing function, which covers multiple subsidiary brands. Key initiatives will include leveling up our digital presence (via paid and organic channels), social media, and relaunching and managing our websites to function as a hub for marketing activities.
Responsibilities of the Role:
Develop and implement digital marketing strategies in alignment with marketing and business goals
Plan and execute digital marketing campaigns across various platforms (e.g. social media, email, search engines, display advertising)
Help to identify, implement and effectively manage MarTech stack (includes marketing automation platform, communication tools and Google Campaign Manager, Google Tag Manager, etc…)
Analyze data to measure campaign effectiveness and make recommendations for improvements
Lead the redesign, launch, management and optimization of the company website(s) for improved brand alignment, demand functionality and overall user experience
Develop and execute SEO/SEM strategies to drive website traffic and increase brand visibility
Manage and allocate digital marketing budgets and resources effectively
Monitor and report on key performance indicators (KPIs) such as website traffic, conversion rates, and ROI
Create and manage content marketing campaigns, including blog posts, infographics, videos, and podcasts
Establish and maintain effective relationships with external partners such as agencies, vendors, and influencers
Manage online reputation, including monitoring, reporting sentiment to internal stakeholders, and leading community responses
Ensures execution of ideas in alignment with brand and to a high level of creative excellence
Collaborate with internal teams and external partners to execute marketing initiatives
Identifying and pursuing new opportunities for growth and expansion
Maintain a strong brand voice and identity across all marketing channels
Ideal Candidate Will Have:
Education
Bachelor's degree in marketing, communications or related field from accredited college or university required.
Experience
Minimum 7 years of marketing experience across all digital channels is required.
Other required Knowledge, Skills, and Abilities
Excellent understanding of digital marketing best practices across technologies
Ability to perform analytic work, including gathering requirements accurately, utilizing technical knowledge to design solutions, and maintaining logical documentation for work completed
Advanced knowledge of social media platforms and B2B utilization of these platforms
Ability to work with others and be part of the team
Strong communication skills (verbal and written)
Good business sense and judgment
Self-starter, with a strong drive and sense of intellectual curiosity
Ability to thrive as a motivated self-starter in a fast-paced, growing environment
Strong organizational skills, and ability to effectively disseminate information clearly and concisely
Flexible and driven to meet tight deadlines, handle multiple projects and prioritize them appropriately
Attentive to details and follows through on assigned tasks and commitments
Demonstrated ability to problem solve, influence others, and effect change
Possess the highest level of integrity; serving as a trusted advisor to customers and colleagues
Proficient in Microsoft Office - includes Word, Excel, PowerPoint, Outlook and Teams
Must be eligible to work in the United States; visa sponsorships are not available
Perks of the Job:
Medical, dental and vision insurance
Disability and life insurance
401(k) with robust matching contribution
Generous allotment of paid vacation and paid holidays
Competitive wages plus performance-based bonus opportunities
Employee Assistance Program (EAP)
Ongoing training and professional development
Ample opportunity for career growth and advancement
Relocation package may be available
Why Our People Love Working Here…And So Will You!
Purpose-driven, friendly, open and respectful culture
Highly engaged workforce – as indicated by best-in-class engagement scores
Hybrid in-office and remote workplace
Shared core values of safety, integrity, respect and drive
Leaders committed to building more diverse, inclusive teams
Free on-site gym access
Lunch provided twice a week in-office
Tuition reimbursement
Complimentary refreshment bar with beverages and snacks
Employee discount program with hundreds of partner brands
Wellness incentive program
Regular employee celebrations and events
Our Commitment to Inclusion: We welcome people of different backgrounds, abilities and perspectives. To ensure our business and culture continue to be inclusive of all people, we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age or marital status, veteran or disability status. Metal Exchange Corporation and its family of brands are proud to be equal opportunity employers. Additionally, all of your information will be kept confidential according to EEO guidelines. Should you have any questions or require special assistance completing your application, please email jobs@metalexchangecorp.com.
NDA Required: Yes