Social Media Community Coordinator

POSITION TITLE: Social Media Community Coordinator

DEPARTMENT: Marketing/Digital Media

REPORTS TO: Social Media Specialist

POSITION LOCATION: Indianapolis

FLSA STATUS: Exempt

WORKER CATEGORY: Full-Time

COMPANY SUMMARY:

Penske Entertainment Corp. is a wholly-owned subsidiary of Bloomfield Hills, MI-based Penske Corporation and is comprised of the Indianapolis Motor Speedway, INDYCAR, and IMS Productions.

The Indianapolis Motor Speedway is the worldwide leader in motorsports entertainment and the largest spectator sporting facility in the world. INDYCAR offers its lineup of drivers the most diverse challenges in motorsports, featuring racing at a combination of superspeedways, short ovals, road courses and street circuits. However, we are also about people. A talented staff with diverse skills that are used to the fullest to stage the world's great motor racing events.

Employees of Penske Entertainment Corp. are challenged daily to excel in an environment where the pace matches the speed of the machines that race at our famous facility and in our series. Working for us is a demanding, yet rewarding, endeavor for dedicated professionals who want to reach their ultimate potential amid the excitement, tradition and pageantry of the World’s Greatest Race Course and our premier open-wheel racing series.

POSITION SUMMARY:

The Social Media Community Coordinator is responsible for monitoring and engaging with online social communities around the IMS and INDYCAR brands to foster a community of loyal fan/customers and enhance the fan/customer experience in the social space. They will be tasked with drive meaningful interactions with our fans, customers, followers and beyond to grow the Penske Entertainment social community and presence. The Social Media Community Coordinator will work closely with creative, editorial, and video teams to inform content development based on social listening and analysis. They will have a deep knowledge of social media platforms and an understanding of how users digest and engage social content to maximize our impact in the social space. They will be passionate about social media and content and the role it plays in the fan/customer journey.

SPECIFIC DUTIES:

• Lead community management across Penske Entertainment social accounts by monitoring and engaging with social communities
• Lead tactics to foster brand loyalty and drive positive sentiment on social, including surprise and delight initiatives, influencer/celebrity responses and UGC
• Manage social listening reporting and analysis of social discussions, sentiment and buzz surrounding the brands and events
• Assist Social Media leads in day-to-day social publishing, content planning, and implementation of overarching social strategy
• Work closely with Communications and Community Engagement and Outreach team to highlight community involvement and partnership across social channels
• Create social content, including photography, graphics, and short-form video
• Partner with photo, video, creative, and editorial teams to inform content development based on fan/customer feedback and commentary
• Continually identify trends and opportunities for community engagement across all social platforms through conversation monitoring
• Stay current on latest industry trends and best practices, including emerging platforms
• Assist in pulling analytics and creating reports to track performance of content across social platforms
• Able to travel to INDYCAR races, meetings and events as defined by Director, Digital Marketing and other departments
• Enthusiasm for and commitment to the company and the Vision, Mission and Values

QUALIFICATIONS:

Supervisory Responsibilities

• This position does not have supervisory responsibilities

Education

• Bachelor’s degree from an accredited university/college preferred

Skills/Experience

• 2 years of experience in social media, communications, public relations, or related experiences
• Deep understanding of major social platforms (Facebook, Twitter, Instagram, YouTube, Snapchat, Tik Tok, etc.)
• Proficient in Adobe Creative Suite is preferred
• Experience in social listening and analytics tools is preferred (Sprout, Meltwater, etc.)
• The person who is selected for this position should be proactive, efficient, flexible, resilient, organized and a team player
• The chosen individual must maintain high levels of integrity and confidentiality. They must be enthusiastic and committed to the company, the Vision, Mission and Values. Ability to work in high-paced environment and on short deadlines
• Effective communication skills

Travel/Work Hours

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Physical demands consist primarily of sitting, standing and walking.
• Must have the stamina to work long hours and must be willing to work an irregular schedule, which may include weekends or evenings.
• Occasional work outdoors requires physical strength and stamina to endure extreme heat, cold, rain and other conditions.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work is mainly performed in an indoor environment and near others.
• The employee is faced with frequent interruptions and must meet with others on a regular basis.
• The noise level in the work environment can be loud, due to professional racing events.

COMPANY BENEFITS: Full-time employees enjoy a very competitive benefit package. Benefits include: Medical (including tax-advantaged Health Savings Account), Dental, Vision, 401(k) with 100% company match up to 5%, Paid Vacation, Personal & Sick Days, 10 Paid Holidays, Company Paid Life Insurance, Short-Term & Long-Term Disability, Paid Maternity / Paternity Leave, On-site Workout Facility, and more.

EQUAL OPPORTUNITY EMPLOYER:

Penske Entertainment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.