Director, Consumer Data Steward

The Enterprise Consumer Data Steward role is responsible for ensuring the business and IT adhere to and maintain alignment to the Enterprise Data Governance (EDG) processes, rules and standards. This role requires deep knowledge in the Consumer domain, the respective data elements and the associated business use cases in which Consumer data is leveraged.  Working closely with Commercial teams and their online marketing efforts to understand their current consumer data collection process. The Consumer Data Steward will be well-versed in digital campaigns and create a standard process for collecting, storing and using Consumer data and ensure risk mitigation and compliance with regional regulations (such as GDPR & CCPA).  The availability of data is exploding and becoming more accessible.  With the explosion of data and the richness and availability of customer and consumer data CPGs are finding innovative ways to collect and create value from consumer data and Data Governance plays an important role in ensuring Consumer data is collected and used effectively.

 This will be achieved through the EDG Data Steward operating as the single point of contact for those creating and consuming data. Additionally, they will be interacting directly with key domain and project stakeholders, the EDG Lead, Governance Council, other data stewards across the organization and relevant SMEs throughout the organization as necessary. This position reports to the EDG Lead and collaborates/advises with PepsiCo's Governance Council, of which they are accountable for the success of PepsiCo’s EDG program.

• Within the Consumer domain, responsible for the promotion of data accuracy and adherence to PepsiCo defined data management and governance practices, as well as driving acceptance of PepsiCo's enterprise data standards and policies across the various business segments and areas that utilize (formally and informally) enterprise data and information.
• Define, maintain and advise relevant stakeholders as appropriate on data governance-related matters.
• Create standards and documentation for new or proposed data requirements, business rules and policy (in conjunction with the Governance Council as appropriate).
• Create project deliverables: such as data requirements, data collection playbooks, and tracking plans that clearly explain every piece of data collected, who is using it, what it’s being used for, and who owns it.
• Audit every piece of data collected and ask three questions: Who needs this data? What does it do? If we didn't collect it, could we still operate in the same way?
• Ensure the protection of data from unauthorized access, use, change, disclosure, and destruction.
• Coordinate across the organization (with fellow Enterprise Data Stewards and the EDG leader; strategic initiatives, Digital Use Cases and the federated data network) in order to maintain consistency of PepsiCo's critical enterprise, digital, operational and analytical data.
• Accountable for ensuring that data-centric activities are aligned with the EDG program and leverage applicable data standards, governance processes, and overall best practices.
• Act as subject matter expert on the requirements for consumer data acquisition, collection, storage, usage, data harmonization, enhancement, etc.
• Working with the business, DMO, and IT to ensure adherence to the process.
• Enterprise Data Governance Operations and Advisory:
  • Ensures alignment of the data governance processes and standards with applicable enterprise, business segment, and local data support models.
  • Maintains the single set of enterprise-level data standards & repository of key elements pertaining to the Consumer Data Domain and promoting their use throughout the PepsiCo organization.
• Owns one or multiple domain perspectives in defining and continually evolving the roadmap for enterprise data governance based upon strategic business objectives, existing capabilities/programs, cultural considerations and a general understanding of emerging technologies and governance models/techniques.
• Monitors (and sometimes establishes) key data management and governance metrics to ensure the accuracy and completeness of the critical data within the Consumer Data Domain.
• Advise on various projects and initiatives to ensure that any data related changes and dependencies are identified, communicated and managed to ensure adherence with the Enterprise Data Governance established standards.
• Data Domain Coordination and Collaboration:
  • Responsible for helping identify the need for enterprise-level (and some below enterprise-level) data standards based on strategic business objectives and the evolution of enterprise-level capabilities and analytical requirements.
  • Collaborates across the organization to ensure consistent and effective execution of data governance and management principles across PepsiCo's enterprise and analytical systems and data domains.
  • Accountable for driving organizational acceptance of EDG established data standards, policies, and definitions and process standards for critical/related enterprise data.
• Promotes and champions PepsiCo's Enterprise Data Governance Capability and data management program across the organization.

• 8 years of experience working in the Consumer Data Domain, Data Management and Data Governance experience within a global CPG (Consumer Packaged Good) company.
• Strong data management and data governance background who understands internal and external Consumer data: how to ingest data, proper data use / consumption, data quality, and stewardship of Consumer Data Domain.   Experienced in using Consumer Data Platform (CDP). 
• 5 years of experience working with internal and external data, data acquisition, associated elements/processes, involved systems and interdependent data
• Ability to partner with the business and technical subject matter experts to ensure standardization of operational information and execution of enterprise-wide data governance policies and procedures are defined and implemented.

Competencies:

• Strong knowledge and understanding of master data elements and processes for onboarding and using Consumer external data
• Data Stewardship experience in the Consumer Data Domains (e.g., 1P, 2P and 3P data) and /or implementation or usage of Consumer Data Platforms (CDP).
• Data Stewardship experience with Informatica Data Governance Suite of Tools (Axon, EDC, Reference 360)
• Strong Communication Skills/Able to Persuade/Influence Others at various Organization Levels and the ability foster lasting partnerships
• Ability to translate business requirements into critical data dependencies and requirements. Ability to think beyond their current state (processes, roles and tools) and work towards an unconstrained, optimized design
• An ability to solicit followership from the functional teams to think beyond the ‘way the things work today’
• Able to align various stakeholders to a common set of standards and the ability to sell the benefits of the EDG program
• Foster lasting relationships across varying organizational levels and business segments with the maturity to interface with all levels of management
• Self-starter who welcomes responsibility, along with the ability to thrive in an evolving organization and an ability to bring structure to unstructured situations
• Ability to arbitrate on difficult decisions and drive consensus through a diplomatic approach
• Matrix management skills and business acumen
• Excellent written & verbal communication skills

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement

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