Specialist, Offsite Media

Create a healthier, brighter future for pets, pet parents and people!

If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what’s right for pets, people and our planet.

• We love all pets like our own
• We’re the future of the pet industry
• We’re here to improve lives
• We drive outstanding results together
• We’re welcome as we are

Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong, working together across 1,500 pet care centers, 250 Vetco Total Care hospitals, hundreds of preventive care clinics, eight distribution centers and two support centers.   

Position Purpose
To support the planning and execution of Petco’s onsite media campaigns across Petco.com and the Petco App. This role will work across internal media and cross-functional teams to ensure overall campaign strategy is aligned and timelines are met. Specialist must have a strong focus on project management, attention to detail, and the ability to effectively communicate to a variety of external and internal partners. 

Duties and Responsibilities:

1. Supports the day-to-day management of the onsite media channel (Petco.com and the Petco app), supporting internal and external partners with execution of onsite media campaigns.

2. Works cross-functionally to align campaign strategies and goals across the organization.

3. Assists in the tracking and reporting of media pacing/delivery for the onsite media channel.

4. Coordinates with merchants on customer budgets, promotions, brand initiatives, etc.,

5. Supports internal and external creative teams; responsible for validating all creative before assets are approved for launch.

6. Owns reporting process for all site-served ad campaigns / assets; managed through Adobe Analytics and Looker reporting tools.

7. Supports site experience team with asset intake and internal routing through Trello and/or other task management platforms and processes. 

8. Independently prioritize and accomplish multiple tasks within established timeframes and in accordance with business needs to ensure campaigns are executed in a timely manner.

9. Interact professionally and effectively through verbal and written communications.

10. Strong communication and emerging leadership skills are required due to the volume of interaction with outside stakeholders and agencies in addition to senior leadership.

11. Poised presentation presence, with the ability to communicate media details to a varied audience group.

12. Excellent interpersonal, verbal communication, planning and negotiating skills are required to effectively coordinate all aspects of the offline and online plans.

13. Must have an understanding of media channels, ad placements/products, and campaign types.

Planning and Problem Solving
This role requires that the incumbent properly plan, set timelines, manage projects, and adhere to process while working across multiple teams. 

Evaluates, pursues and measures digital marketing initiatives, opportunities, and priorities based on their fit with company strategies and KPIs such as online purchase/consideration and offline sales. Effectively synthesize performance results to optimize campaigns in market and provide POV on future initiatives based on learnings to achieve YoY increases in KPIs.

Impact
This role ensures that campaigns are executed flawlessly and accurately from planning, gathering of assets, launch, and measurement to achieve an optimal return on investment. In addition, pursues the latest digital opportunities and testing strategies to keep the organization competitive in the marketplace.

Education/Experience

• Four-year degree in Marketing, Advertising or Business. An equivalent combination of education and experience may be substituted for a degree.  4 years of experience in digital media, ideally with experience developing cross-channel programs. 
• Experience working with and managing media and creative agencies a plus.
• Hands on experience managing digital media campaigns. Proficiency Adobe Analytics is a plus.
• General understanding of customer targeting and segmentation. Experience with data onboarding and audience management is a plus.
• Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word).

#LI-CS1  

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Hourly or Salary Range will be reflected above. Exact rate of pay will be based on position, location, and experience level. For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits

Salary : $75,100 - $112,600