Associate Brand Manager

Overview

PMA Canada is a leading agent and distributor of premium spirits, wines and beer in Canada. We represent an enviable portfolio of leading premium beverage alcohol brands and pride ourselves on providing Service Excellence for our Suppliers, Customers & Consumers.

PMA’s Mission is to become Canada’s Best Premium Beverage Alcohol Growth Partner.  In order to achieve this, we think of ourselves as ‘Agents for Growth’ focused on three core areas of People, Partnerships and Performance.   The Associate Brand Manager fosters strong relationships with brand owner partners and trade development to develop the brand vision and goals for Canada. Collaborating closely with the key internal stakeholders, the Associate Brand Manager is the go to person for the managed brands to achieve annual brand plans.

Deliver superior brand performance by enabling advocacy with the influencers (Sales, Customers, Consumers and Media where applicable) and lead the charge to recruit new and lapsed consumers working in conjunction with the PMA Marketing and Customer Marketing team, Agencies, the PMA Sales Force and Customers (Retail, On-Premise outlets & chains).

Responsibilities

Key Deliverables:

•       Commercial Results: Brand Depletions (Sales), Beat the Plan

         to drive Vale share gains.

•       Brand Owner Engagement: Proactively engages the Brand

         Owner team(s) to align on annual Brand Plans and activations

         within brand guidelines.

o   Develop and establish clear brand communication & activation strategies that drive brand growth, image & equity.

o   Develop activity plans from aligned consumer strategies and provide direction, tools and materials for activation.

•       Ensure effective management of assigned budgets,

         collaborating with Trade Development Team/Regional Sales.

•       Conduct measurement and evaluation of Above the Line

         (A.T.L.) and Below the Line (B.T.L) campaigns as needed.

•       Be direct point of contact for assigned suppliers/3rd parties

         and foster strong relationships

•       Provide monthly/quarterly reporting, performance tracking,

         A&P reconciliation for assigned brands.

•       Responsible for maintaining consistency of brand messaging

         and presentation

•       Collaborate with internal stakeholders to drive achievement of

         brand plans

•       Other duties as assigned 

Company Values:

•       Team Work

•       Professionalism

•       Leadership

•       Enthusiasm

•       Creativity 

Behavioral Competency Requirements:

•  Accountability

•  Consumer Centricity

•  Transparency

•  Inspection of Expected Results

•  Ownership of the Business

•  No Blame Fixing

•  Strategic Thinking

•  A Bias for Action

•  Business Curiosity (eager to dive into the numbers)

Management Competency Requirements:

•       Business Performance Management including Budget and/or

         P&L experience.

•       Proactive Stakeholder Engagement & Management Approach

•       Strong planning and collaboration skills with a flair for project

         /event management

•       Financial / Business Acumen / Responsible budget

        management and tracking.

•       Leadership, ability to motivate and inspire others to drive

         achievement of goals.

•       Sound Judgment & Decision Making with ability to recommend

         action.

•       Measurement & Evaluatoin (Plan, Execute, Review). 

Functional Competency Requirements:

• Ability to translate brand positioning and strategy into actionable

   tactics

• Consumer & Trade Driven Strategy Development

• Brand Planning (On-Premise / Retail including recruitment

   components of brand planning)

• Strategic Thinking rooted in consumer Insight with bias for action

   including Annual Brand Plan development and execution with strong

   understanding of market, category, competitor and consumer

   trends.

• Commercial Acumen, ability to prepare a business case and secure

   buy-in from stakeholders.

• Analytical and influencing skills with fact based approach.

Qualifications

Knowledge Competency Requirements:

• Canadian Beverage Alcohol Industry: Route-to-Market Structure &

   Compliance and Marketing Regulations

• LCB & On-Premise Marketing Program Alternatives & Differing

   Regulations by Jurisdiction

• Market, Category, Competitive Set & Consumer Trends

• Understanding of Marketing Disciplines and their respective

   Intended Impact on Consumer Behavior & Attitudes

• Canadian Advertising Regulations & Standards

• Principles of Agency Partner Management

• Computer Literacy: Microsoft Office (Excel, Power Point, Word,

   Outlook), Google Docs, Analytical tools and Social Channels

Experience Required:

• 2 to 3 Years’ Experience in Advocacy, Marketing, Sales and or Event

  management preferably within Beverage Alcohol or CPG Spaces

• University Degree in Business with emphasis in Marketing or Sales

   Management preferable

• Retail and/or On Premise experience / in-depth understanding a

   plus.

The successful candidate will be required to submit proof of full vaccination in accordance with PMA’s Covid-19 Vaccination Policy. Accommodation requests for new hires that are unable to get vaccinated against COVID-19 for a reason related to a protected ground pursuant to the applicable human rights legislation may request accommodation by providing proof of required accommodation.