Sr Manager, Media Operations

The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for the pets and pet parents.

Hybrid Position:

This position may be considered Hybrid based on PetSmart’s FlexSmart policy and business needs. A Hybrid work arrangement is considered to be a blend of onsite and remote work activity. Associates with a Hybrid work arrangement have a work space at Phoenix Home Office and can be required to come onsite between 1-5 days a week as determined by leadership and based on business needs.

Sr Manager, Media Operations

PetSmart is transforming its approach and capabilities in its marketing discipline to be customer-obsessed to deliver more relevant and personalized consumer engagements. Data, technology, and platforms are at the heart of this transformation and PetSmart is building our marketing team to ensure technology adoption, sophistication, and innovation in all functions.

The Sr Manager, Marketing Operations guides the application of capabilities, processes, structures, and technologies to cost-effectively measure and scale the interactivity, targeting, personalization, and optimization of digital marketing channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Govern consistent tagging and taxonomy across marketing channels to facilitate holistic measurement and reporting
• Oversee the AdTech infrastructure and ad serving needs to create consistent workflows for measurement and accelerate reporting cadence
• QA data sent and received from our measurement partner
• Set protocols for evaluating and piloting new AdTech, including inter-operability with the existing marketing stack
• Gather implementation specs for new opportunities to facilitate implementation by the tech team. Work with marketing teams to develop business opportunity to support implementation priority. Monitor progress though to implementation
• Aggregate creative tagging and taxonomy to allow for consistent measurement and streamline content development
  • Creating a tagging system in our CMS to quickly identify content and performance metrics of existing content against various audiences
  • Participate in QA process to ensure that final builds are to spec before sharing with channel leads/media partners
• Work with media partners and in-house counsel to secure data sharing agreements and privacy compliance

EXPERIENCE AND SKILLS

• 5-7 years of experience in ad/marketing ops
• Deep understanding of KPIs related to marketing channels, marketing/ad technology and relationship to marketing processes

• Understanding of the Campaign Lifecycle, and experience developing workflows associated with closed loop measurement

• Familiarity with popular adtech platforms
• Google Marketing Platform (Google Ads, Campaign Manager, DV360, Google Analytics), affiliate tech (Impact), LiveRamp/Neustar/Hightouch
• Curiosity about the next generation of popular AdTech platforms or technology innovations
• Know/write SQL queries
• Ability to communicate effectively and clearly with cross-functional teams

At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share.  These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success.

Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.

Our home office offers outstanding amenities in a fun and rewarding workplace including:

• Pet friendly environment, bring your pets to work!
• On-site Dog Park
• “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
• “Sit & Stay” Café serving fresh breakfast and lunch options
• On-site coffee bar
• “Lil’ Paws” learning center and onsite daycare facility (associate paid)
• Volunteer events with PetSmart Charities
• Learn more about #LifeAtPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/
• Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/
• Explore PetSmart Benefits here: https://benefits.petsmart.com/
• If you don't already live in the Phoenix area here's a guide to the area:  Welcome to Phoenix Guide