What are the responsibilities and job description for the Chief Marketing Officer position at Phifer & Company?
CMO - NA - (Media, well known brand)
As the Chief Marketing Officer you will play a pivotal role in shaping this media company’s marketing strategies and driving consumer growth with other c-suite peers. You’ll lead a team of 65 marketing professionals, ensuring that their brand reaches new heights. Here are the key responsibilities and qualifications for this role:
Responsibilities:
o Develop and execute comprehensive marketing strategies to enhance brand awareness and market positioning.
o Collaborate with cross-functional teams to create integrated marketing campaigns across various channels.
o Analyze market trends and customer insights to identify opportunities for business growth.
o Oversee brand positioning and ensure consistent messaging across all touchpoints.
o Oversee promotional campaigns, PR efforts, and other marketing (including external agencies)
o Stay updated on industry trends and foster innovation to maintain a competitive advantage.
o Conduct market research, analyze consumer behavior, and identify target audiences.
o Monitor marketing performance metrics and make data-driven decisions to optimize efforts.
o Balance creativity with practical business acumen to achieve marketing goals.
Qualifications:
MBA Preferred
Proven track record in senior marketing roles, preferably within the media industry. Ability to align marketing strategies with overall business objectives.
Oversee external agencies.
Inspire and guide a team of marketing professionals of at least 50.
Stay informed about industry trends, emerging technologies, and customer preferences.
Leverage data analytics to drive marketing decisions.
Work effectively with cross-functional teams.
Salary : $450,000 - $600,000
