Research Analyst, Brand Effect Solution

Brand Effect Solution | NYC, LA, Boston, Tampa, or Indianapolis, NY | Full Time

JOB DESCRIPTION

At MarketCast, we believe in the power of fandom. Whether you’re a gaming company creating your next must-play game, a studio developing the next blockbuster, a streamer changing the game, or a beverage brand seeking to disrupt the grocery aisle, we deliver data-driven research and insights to move the needle.

 As a truly full-service agency – research, insights, tracking, social, data science, and more – we are perfectly positioned to solve unique (and fascinating) business challenges. We’re looking for passionate, curious, hungry people to join the team and help change the world – one research question at a time.  

#FandomIsOurJam

We’re looking for someone who can: 

• Analyze and interpret advertising effectiveness data, leverage Microsoft Excel along with other proprietary programs
• Apply curiosity, critical thinking, and problem-solving to diagnose key performance drivers
• Synthesize findings into actionable insights for our advertising client(s)
• Visualize key data points and craft a story with insights
• Collaborate with both internal team members and client contacts
• Ensure data integrity with keen attention to detail
• Advise internal operations teams regarding the content of client surveys

It’ll be helpful if you have: 

• Bachelor’s degree or significant relevant coursework in marketing, advertising, market research, consumer behavior, data analytics, and/or psychology
• Interest in quantitative market research, advertising research, and the latest trends in TV and digital media
• A tendency toward inquisitiveness, critical thinking, and proactive problem solving
• Proficiency in Microsoft PowerPoint and Excel
• Ability to multitask, work collaboratively, and manage deadlines
• Acute attention to detail and accuracy
• Strong verbal and written communication skills
• Prior experience in a Marketing Research or Data Analytics role is a plus

Our Purpose:

Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small-batch whiskeys.  At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science, and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact. 

Our Values:

Curiosity Makes Us Tick 

Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more. 

We Celebrate Wins 

Whether it's wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.

Trust is Always Trending 

Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.

We Roll with Change

We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.

Diversity is Our Superpower

Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions, and life experiences fuel our insights and deepen our perspectives.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Check us out: www.marketcast.com

 CCPA NOTICE:  In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated.  Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligations.