Marketing Specialist

At Pistils Nursery, we believe that plants have the power to inspire, connect, and transform – they’re our reason for being, and a gift to be shared. We offer passion, expertise and tools to all who seek their inner green.

Pistils Nursery was established in Portland in 2001, and we're currently seeking a Marketing Specialist to join our growing team! We offer a competitive wage, robust benefits package including health insurance, paid holidays, paid time off, retirement program and much more!

A champion and steward of the brand, in this role you will live and breathe our mission, vision and core values, translating your enthusiasm about all things Pistils into effective, multi-channel marketing campaigns to further our reach, optimize strategies, forecast trends, and bring the brand to new heights.

You are a creative, dynamic and critical thinker who sees patterns, adapts to changes, and forecasts trends. You have a keen aesthetic eye, equally well-versed in photography and layout as you are with social media, email marketing, and paid advertising. Your ability to bring business objectives to life will result in a best-in-class experience for our customers.

Key Responsibilities

• Owns business-wide marketing initiatives across numerous channels and platforms, including: Social media, Email, Paid advertising and remarketing, Content marketing, Local advertising, Media requests, etc.
• Collaborates with the Leadership Team to define company-wide marketing goals, and optimize and redefine marketing strategies, in order to meet company-wide revenue targets.
• Captures compelling lifestyle and product photography of our stores and product for use on social media and on website; curates and edits user-generated content as well as photography provided by team.
• Steward of brand voice, tone and visual aesthetic, ensures that our brand identity is appropriately conveyed in all marketing materials / website and at every touchpoint of the customer journey.
• Identifies and implements strategies to expand our social media reach and diversify content, including video, paid advertising, etc. Manages daily operations of social media.
• Develops and implements email and SMS marketing strategy. Writes and sends creative, dynamic and useful email marketing campaigns on a weekly basis to targeted audiences, using creativity and personalization to share fresh, useful content with an eye on ROI.
• Collaboratively administers the website, focusing on user experience and aesthetic elements (choice and placement of photography, blog posts, consistency of brand voice & tone, seasonal campaign imagery, etc.).
• Develops paid advertising strategies and administers current paid advertising, with an eye on ROI.
• Collaborates with leadership on business development initiatives as they relate to marketing.

Requirements

We're open to a variety of backgrounds and experiences, but here are the general skills and experience we’re looking for

• 2 years of experience managing marketing at a start-up or small business (or commensurate experience)
• Bachelor’s degree in marketing or a related field preferred (or an additional 1 year of direct marketing management experience)
• A work sample containing photography, design and/or writing examples that demonstrate creative vision; preferably showcasing lifestyle & product photography experience
• Basic web design/administration experience, Shopify platform preferred
• Exceptional written and oral communication skills; thrives on community-building and connecting with staff & customers
• Experience managing paid advertising campaigns across numerous platforms such as Google Shopping
• 2 years’ experience in email marketing, using Klaviyo or a similar email marketing service
• Genuine passion for plants and all things Pistils, and eagerness to learn more

Benefits

We are proud to offer a comprehensive and competitive benefits package to promote work/life balance and overall wellness. Benefits include:

• Paid vacation, paid holidays and paid birthday holiday
• Health insurance
• 401k with employer match
• Quarterly profit sharing program
• Paid sick leave
• Paid jury duty leave
• Team member discount (30%!)
• Opportunities for growth