What are the responsibilities and job description for the B2C Marketing Specialist position at Pixellot?
Pixellot, the largest automated sports production company in the world, broadcasting over 1 million games a year while producing 100,000 games a month within 55 countries, is looking for a new B2C Marketing Specialist to join the marketing team to help drive leads to the US sales team.
In this role, you will report directly to the Senior B2C Marketing Manager and collaborate with a variety of cross functional stake holders including design, product, customer success and support to drive leads to the US Consumer and Analytics division, with a focus on Youth and High School sports. This exciting role will be on the forefront of one of Pixellot’s most important growth initiatives.
As part of your role you will:
- Assist the US Sales team in lead generation, lead nurturing and funnel optimization
- Take a crucial part in the overall development of Pixellot’s grassroots and youth sports marketing and media strategy, including paid social media, email marketing, SEO and branding
- Work with design contractors to optimize and test ongoing creative within social, digital ads and partner channels
- Build and manage communications, drip campaigns, and customer journeys through CRM and marketing automation tool (ZOHO suite)
- Help in building the operational infrastructure to support marketing and sales activities
You should bring with you:
- 2-3 years of experience in a marketing role at SaaS or startup, particularly B2C products
- Experience in campaign management and marketing operations
- Experience in creating lead nurturing and marketing email journeys
- Ability to manage and navigate WordPress, CRM and Marketing Automation systems
- Understanding of the fast-evolving social landscape
- The most important thing … a passion for sports and influencing the development of technology in youth sports
Other things that would be nice to have:
- Sports marketing experience
- Experience using marketing automation software and CRM, specifically Zoho
- Adobe Creative Cloud – Photoshop, Dreamweaver, Premier, etc.
- Basic HTML knowledge or willingness to learn
- Continuously learning about growth, building and optimizing things
- Curious, self-driven, team-oriented and has willingness to do what’s necessary to help drive the rapid growth of Pixellot’s most important growth initiative
Location:
We are a global organization, headquartered in Tel Aviv, Israel. This position is based within our new US office located in Atlanta, Georgia.
Benefits and Perks:
Pixellot provides you with a phenomenal culture, opportunities to develop professionally, and the ability to work directly with teammates across the world. Benefits include:
- Competitive salary and equity where everyone’s an owner
- Medical/dental/vision for you and your family
- 15 Days PTO
- 401K
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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