Content Marketing Lead

About Playground

Playground is working to make excellent child care accessible to all. Playground has built best in class software to manage all aspects of running a child care business. We believe that providers should focus on providing incredible child care — the kind of work that only people can do — and that software should manage the rest. We’re building the child care management platform that eliminates the administrative work of running a center.

Playground is at an inflection point and poised for rapid growth. We recently raised millions of dollars, secured several statewide contracts, and are working with thousands of programs across the country. Our founders were recently honored as Forbes 30 Under 30.

We are a team of owners, unafraid to dive into large, complex projects. If you're excited about helping build Playground’s marketing organization and joining a collaborative, high-growth startup, we want to hear from you!

About The Role

As our Content Marketing Lead, you will be a key player in shaping and executing our content strategy. You will create and manage content that drives lead generation, enhances brand visibility, and ultimately increases revenue. This is a strategic role that also requires hands-on content creation and team leadership.

What You'll Do

• Develop and Implement Content Strategy: Craft and execute a comprehensive content strategy tailored to child care business owners, driving lead generation and brand awareness.
• Content Creation: Produce high-quality, engaging content across various formats, including blogs, webinars, downloadable resources, case studies, and product announcements.
• Innovate and Optimize: Innovate new content formats and distribution channels to maximize audience engagement and retention. Continuously refine strategies based on performance metrics and data-driven insights.
• Team Leadership: Build and manage a scalable content team, providing direction, mentorship, and support to ensure high performance.
• Collaborative Alignment: Work closely with marketing, sales, customer success, and product teams to ensure content initiatives align with overall business objectives.
• Brand Positioning: Establish Playground as a leader in child care business knowledge through high-quality, industry-standard content.
• Performance Monitoring: Monitor and analyze content performance metrics, focusing on channel effectiveness and audience engagement to continuously improve strategies.
• Market Awareness: Stay updated with industry trends and incorporate market insights to maintain relevance and competitiveness.
  
  

What You Need

• 2 years of content marketing experience in a SaaS environment, preferably in B2B SaaS
• Exceptional writing and storytelling skills with the ability to create compelling and engaging content
• Strong analytical skills to leverage data-driven insights for content optimization and revenue growth
• In-depth understanding of SEO, SEM, and digital marketing trends to drive organic traffic and lead generation
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects with tight deadlines
• Passion for startups or SMBs and a drive to establish Playground as a thought leader in the industry
• Strong copywriting skills to create compelling and engaging content
• We strongly prefer that you can work in-person at our NYC office located in Soho.
  
  

Compensation

• The annual salary for this position is $120,000, subject to standard withholding and applicable taxes
• Job level and actual compensation will be decided on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed salary is a guideline, and the salary for this role may be modified.
  
  

Why Join Playground

• Competitive salary equity
• 3 weeks of PTO
• Health, vision, and dental benefits
• $1200/year education stipend
• Free lunch daily
• Collaborative and supportive work culture with a high level of autonomy and room for growth
• Help accelerate our mission to make excellent childcare accessible to all!
  
  

How To Apply

If you're a hustler who's excited to join a mission-driven, early-stage company with ownership, craftsmanship, and empathy at the center of what we do, apply now. The Playground Team is fully in-office in Soho, NYC. Please make sure you are open to a fully in-person role before applying.

Check out: https://www.tryplayground.com/about to learn more about our journey and co-founders Dan, Josh, and Sasha.

If you want to learn more about what life at Playground HQ is like, check out this post about one of our past recruiting happy hours our Polaroid wall (our favorite office tradition)!