Marketing Associate

Job Title: Marketing Associate

Location: Walnut Creek, CA

Reports to: Alitta Boechler, Marketing Manager

Do you want to transform healthcare and build an amazing product that helps millions of people at the same time? Well, you’re not alone. In fact, you might just be our next Marketing Associate. 

PointCare’s mission is to make public health coverage work for the 75M Americans who can’t afford healthcare and don’t know how to access it properly. We do this by transforming how providers manage millions of patients annually, and we believe that fixing problems in coverage management will increase the quality and reduce the cost of healthcare for everyone.  

Every day we come to the office hyper-focused on understanding public coverage and finding ways to reduce cost in our healthcare system through transparency, data, and software.

First 30 Days

During the first 30 days, you’ll focus on learning by:

• Passing our Coverage Management Masters Course
• Completing our 7-day company and industry training 
• Beginning to read How to Win Friends and Influence People, Good Profit, and Meeting Suck
• Working with the marketing manager to create social media calendar and post templates
• Beginning to build relationships with customers to create marketing case studies and content 
• Learning about our products, upcoming product launches, and product marketing
• Familiarize yourself with previous marketing content including videos, emails, case studies, webinars, and social media campaigns.
• Getting to know agile project methodologies

First 60 Days

In the first 60 days, you’ll begin to take action on your new knowledge as you continue to develop it:

• Develop a plan to test hypotheses  to improve social media campaigns and  practices
• Interview your first customer for a case study
• Reach out to professional associations for webinar and content marketing opportunities
• Learn how to create landing pages and blogs on Hubspot
• Build our social media presence through liking and sharing customer content, interacting with posts, and tagging potentially interested parties 
• Begin to create marketing materials to support sales outreach efforts

First 90 Days

Within the first 90 days, you’ll move from learning to producing: :

• Source and schedule engagements or meetings for our leadership team at conferences, on podcasts, or with industry leaders and partners
• Regularly create and post content to social media
• Continually review data with leadership to maximize reach and engagement 
• Make industry influencer connections
• Create your first video

Within 6 Months

By the time 6 months have gone by, you’ll be well on your way to:

• Contributing to marketing deliverables in an ongoing way
• Working with the Marketing and Product Management team to create engaging content with measurable results
• You’ll contribute in an ongoing way to:
  • Social Media content and posting
  • Video and blog content 
  • Trade show organization
  • Product launch content
  • Webinar creation and reach out
  • Landing page creation
  • Customer engagement

Key Skills and Characteristics

• Effective writing and content editing
• Social media content, messaging and audience engagement 
• Willingness to learn
• Willingness to take risks
• Focus on using data to develop ideas and make decisions

BENEFITS INCLUDE

• Hybrid-remote work environment
• Hybrid-remote work environemtn
• Generous delivery bonus plan
• Revenue bonus plan
• No employee cost for employee medical, dental, vision, life, and disability benefits
• 401K company matching contributions of up to 4% of salary
• Generout PTO policy

To apply to be part of our team, apply to this position through our website at https://www.pointcare.com/careers/