Director of eCommerce

Director of E-Commerce | Potomax Brands

About the Company:
Potomax Brands operates several different websites in the DIY craft & jewelry-making space. PotomacBeads (the largest brand) offers 20,000 different jewelry-making supplies and publishes multiple videos, projects, & kits each week to a community of 80,000 people.

All product development, marketing, & fulfillment is done in-house, along with manufacturing, kitting, & packaging of many products. Potomac Brands is a growing direct-to-consumer company with growth from digital ads, catalogs, video content, and acquisitions. Our mission is to grow a community of 1.5 million active members by 2032.

Core Values:
Each member of the team is evaluated by these values. If these describe you, then you will be a great fit for Potomax Brands.

• Growth Oriented
• Embraces Change: Change is constant, especially with our growth-orientation. Rather than resisting change, our people embrace it, love it, and THRIVE in change.
• Lifelong Learner / Continuous improvement: We never stop developing ourselves and our skills.
• Driven: We are never happy with the status quo – looking to improve & accomplish more

• People Focused
• Respectful: We do not gossip. We treat our co-workers with respect: Both of them AND respectful of their time. Everyone is a member of the same team.
• Positive Attitude: Happiness spreads
• Community oriented: Our community of customers and team members are at the heart of everything we do.

• Accountable
• Do What You Say: Don’t make promises you can’t keep. Be committed to getting your tasks done.
• Own It: Take responsibility, take control, and accomplish more.
• Solution Focused: Ask for help when you need it, but first try to find solutions

Position Summary:

The Director of E-commerce manages the brand websites and works with the digital marketing campaigns & content teams to maximize revenue, profit and increase customer satisfaction through a better shopping experience.

Working closely with Product Development, Inventory Planning, and Creative, the E-Commerce Director is responsible for driving the E-Commerce business through websites and marketplaces. They are tasked with all promotion planning, site store functionalities, including proper management and display of product assets, internal functioning of site tools, and creating a look and feel that matches brand style guidelines.

This person is accountable for and obsesses over Conversion Rate (CR) and Average Order Value (AOV). They are also responsible for building/managing the internal/external team of Merchandisers, Designers, Page Builders and Developers that are needed to accomplish all the requisite work related to CR and AOV.

You Will Love This Role If:

• You are purpose driven and excited to drive a positive social impact and be a part of this brand’s mission
• You thrive in a dynamic startup environment
• You are tenacious, daring, creative and highly analytical - data is at the heart of everything
• You have high attention to detail and maintain excellent quality standards
• You are excited to collaborate and work with others to grow this brand

This Role is Accountable For:

• Maximizing Conversion Rate (CR)
• Maximizing Average Order Value (AOV) - utilizing customer behavior and analytics to boost revenue, conversions and engagement.
• Site-wide SEO
• Product Merchandising
• Category management
• Working with product development & purchasing teams to build comprehensive customer experiences around each new product.
• Managing all online activities and utilizing customer behavior and analytics to boost revenue, conversions and engagement.
• Management of listings on third-party marketplaces.
• Day to day management of A/B testing;
• Developing and maintaining effective working relationships with members of cross-functional teams, including Creative Director and Marketing Strategist.
• Analyzing weekly reporting of marketplaces, identifying actionable insights, and creating plans to improvise business based on data.
• Use (and teaching use of) varied SEO tools, including Screaming Frog, SEMRush, Google Search Console, & Market Muse
• Create Standard Operating Procedures (SOPs) for written content creation that maximizes organic traffic & functionality.
• Maximize content productivity from existing video & assign new video topics when required.

Background Skills:

An ideal candidate will have:

• 3 years significant SEO/SEM background & experience in tools like SEMrush, MarketMuse, & ScreamingFrog
• Experience in leading teams and holding direct reports accountable to goals
• Proven expertise in conversion rate optimization
• 5 years managing DTC e-Commerce platforms like Odoo, Shopify, or Netsuite.
• Basic coding knowledge to work with developers on site enhancements.
• A strong fit with company core values (see core values section)
• Advanced analytics capabilities to support recommendations with data-driven findings, including advanced excel skills.
• Ability to present ideas and strategies to executive stakeholders.
• Excellent English written and oral communication skills.
• Detail-oriented and highly organized with the ability to meet deadlines, self-starter with exceptional attention to detail.

Meetings: This person attends the Marketing L-10 meeting and leads the eComm L-10 meeting.

Reports to: Director of Marketing

Direct Reports: Page builders, designers, lead editor, development team.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Relocation assistance
• Retirement plan

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 3 years (Required)

Work Location: One location