What are the responsibilities and job description for the Email Marketing Specialist position at PPG Industries?
As a Email Marketing Specialist, you’ll contribute to the achievement of business objectives by ensuring that customer digital marketing efforts are delivered on time, on budget, to the agreed upon specification, and to the customer’s overall satisfaction.
Key Responsibilities:
- Build and execute end-to-end email marketing campaigns in support of promotions, product launches, loyalty, etc.
- Demonstrate an understanding of customer data to identify relevant customer segments, oversee list creation and monitor list management and segmentation
- Analyze business needs to properly identify target groups using available CRM data
- Execute, track, and optimize global rollout of all email programs and calendars
- Identify opportunities to engage contacts, nurture leads to conversion, reduce churn, and increase lifetime value.
- Partner closely with creative & brand teams to create consistent, brand-driven messaging and visual design, balancing industry best practices with brand identity
- Apply segmentation and personalization to enrich communications
- Execute programs against test-and-learn plans and results
- Accountable from driving attributable business results
Qualifications:
- 4-5 years email marketing experience
- 4-5 years lead generation/CRM experience
- Bachelor’s Degree in marketing, advertising, computer science, information science technology, or a related discipline.
- Familiarity with HTML, CSS programming languages
- Proficiency in SAP Marketing Cloud is a big plus
- Experience in at least one CRM or marketing automation platform such as Salesforce, HubSpot, Marketo, Acoustic/IBM Watson Marketing Cloud, Oracle Eloqua, Salesforce Pardot or Act-On
- Experience executing within established Email, CRM, or Loyalty programs
- Strong knowledge of customer journeys, lifecycle campaigns, and segmented communication strategies
- Self-starter with ability to seek out opportunities, create an action plan and see it through to fruition
- In-depth knowledge of email best practices to increase deliverability, engagement, and conversions
- Technologically savvy and up-to-date on industry trends
- Data-driven marketer with a passion for driving B2B results
- Strong collaborator with excellent presentation, communication, and problem solving skills
- High level of skill with Microsoft Office suite
ABOUT US:
Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @ PPG on Twitter.
The PPG Way
Every single day at PPG:
We partner with customers to create mutual value.
We are insightful, dedicated and proactive. We have intimate knowledge of the market and our customers. We focus on practical solutions that make a difference.
We are “One PPG” to the world.
We are better and stronger together. We leverage our scale to reach new markets and introduce innovative technologies as we differentiate and disrupt our markets.
We trust our people every day, in every way.
We enable and empower our people to make the right decisions. We are inclusive, transparent and respectful. Our feedback is clear and actionable.
We make it happen.
We have a passion for winning. We achieve. We deliver with discipline and integrity. We bring our best energy to our work. We decide and act intelligently and quickly.
We run it like we own it.
We respect one another by being responsible and accountable. We always act in the best interest of our company, customers, shareholders and our communities.
We do better today than yesterday – everyday.
We continuously learn. We develop our people to grow our businesses.
PPG Way: (Click here to learn more about the PPG Way)
PPG vision: http://corporate.ppg.com/Our-Company/PPG-Vision.aspx
We are One PPG: http://one.ppg.com/
PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email recruiting@ppg.com.
PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.
Benefits will be discussed with you by your recruiter during the hiring process.
Pay Transparency poster: https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_ English_formattedESQA508c.pdf
EEO is the Law: https://www.eeoc.gov/sites/default/files/migrated_files/employers/eeoc_self_print_poster.pdf
EEO is the Law Supplement: http://www.eeoc.gov/sites/default/files/migrated_files/employers/eeoc_gina_supplement.pdf
