What are the responsibilities and job description for the Growth Marketing Manager, B2B position at Premise?
We all know every decision should be driven by data. But what about the data you don't know? For years, the status quo in data aggregation has lacked visibility, moved slowly, and cost too much…leaving organizations to make critical decisions, day after day, without the whole picture. Premise changes that.
Across 138 countries and counting, our technology connects communities of global smartphone users to source actionable data in real-time, cost-effectively and with the visibility the world's most innovative companies, governments and development organizations need.
With Premise, organizations win. And communities win, too. People can earn more from their opinions and discoveries. They can influence their cities for the better. And, unlike other data sourcing methods out there, they can do it all with full transparency that the data they're gathering is going to an organization that values it…and values them.
Position Summary
We are seeking a Digital Marketing Manager, B2B to manage SEM (search engine marketing), paid media, and email programs. The ideal candidate should possess five-star strategic planning and execution capabilities to drive high-quality leads, pipelines, and revenue for the organization. You will manage, optimize, and report all our marketing programs, including Google, LinkedIn, Facebook, emails, and retargeting efforts. This high-profile position will work very closely with the rest of the marketing team, including content, design, and product marketing, to deliver first-rate results for Premise.
- This is an onsite position that is based out of our San Francisco OR NYC office.
What You Will Do
- Design, launch, and optimize email, paid search and paid media campaigns across paid social, display, and content syndication
- Set and track channel-specific goals and KPIs by region. Optimize campaign performance and budget allocation to deliver strong ROI
- Manage paid media programs and evolve media plans with a test-and-learn mentality focused on meeting our MQL and SAO objectives
- Perform traffic analysis in Google Analytics related to paid digital traffic and other sources/mediums
- Provide constructive feedback regarding landing page performance/conversion rate optimization
- Work closely with our in-house SEO expert to build a joint SEO/SEM strategy
- Work with internal stakeholders, including design, marketing ops, and SEO, to implement new campaigns and strategies
- Evaluate and recommend new online marketing opportunities
- Keep pace with search and social industry trends and best practices
What You Bring Along
- 5 years of account based marketing experience at a B2B SaaS startup
- Strong knowledge and experience with Google Ads, LinkedIn, Marketo and other paid media tools/platforms
- Experience with ABM tools such as 6Sense or DemandBase
- Strong analytical and critical thinking skills and proven ability to leverage data to make intelligent, actionable business decisions
- Hard-working, creative, and eager to generate revenue for the organization is a must
- Strong verbal and written communication skills
Extras
- Google Ads Certification is a plus
- Experience working with an international team
- Data storytelling experience
What You Get
- Competitive compensation and 401k plans
- Comprehensive medical/dental/vision coverage for you and your family
- Access to Health Savings Accounts and Flexible Savings Accounts
- Unlimited time off paid holidays
- Opportunities for equity shares
- Dependent-care Flexible Spending Accounts, plus fertility support and coverage of $15,000
- Commuter transit and parking subsidies
- Daily lunch and snacks on-site
Premise In the News
- Premise Data Raises $85 Million To Transform Market Intelligence By Scaling Its Machine Learning And Human Intelligence Platform (PRNewswire)
- Forbes Recognizes Premise Data Among Best Startup Employers (Forbes)
- Premise Data Acquires Grupo Meiko to Accelerate Global Growth in Retail Measurement (Yahoo)
- Armed with smartphones, Colombians are taking on the local mozzies (The Economist)
- Majority in Egypt, Turkey and Tunisia on edge over food access (Al-Monitor)
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.
