What are the responsibilities and job description for the Sales Associate position at Prime Automotive Group?
RESPONSIBILITIES:
- Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
- Assists customers in selecting a vehicle by asking questions and listening carefully to their responses. Suggests alternative vehicles if necessary.
- Understands the terminology of the automobile business and keeps abreast of changes in product technology, incoming inventory, features, accessories, etc.
- Provides thorough product information and demonstration to all prospects.
- Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer before test drive begins.
- Exhibits a high level of commitment to customer satisfaction.
- Utilizes dealership sales control and follow-up system.
- Knows and understands the federal, state, and local laws which govern retail auto sales.
- Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals.
- Knows and understands equity and values, and is able to explain depreciation to the customer.
- Ensures that the sales manager has an opportunity to meet each customer.
- Turns 100 percent of closed deals to finance and insurance manager and presents properly completed paperwork (i.e., insurance information, trade title, etc.).
- Prepares sold vehicles for customer delivery (i.e., cleans vehicles, fills gas tank, and ensures all features are operational) prior to customer arrival.
- Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.
- Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
- Schedules first service appointment.
- Follows up on all post-delivery items and special requests to be sure that all customer expectations are met.
- Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
- Maintains a prospect development and follow-up system.
- Works with the service department and body shop to ensure that vehicles are properly reconditioned on schedule.
- Helps with the used-vehicle inspection process.
- Writes complete sales orders and processes paperwork in accordance with established dealership policies.
- Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
REQUIREMENTS:
- Must have previous customer facing experience; hospitality, food services, customer service, or sales
- Must have excellent communication skills including the ability to effectively communicate in person, over the phone and in writing as well as strong interpersonal and customer services skills
- Ability to meet deadlines, prioritize assignments, juggle multiple tasks simultaneously and deal with highly confidential information appropriately in a fast-paced environment required.
Benefits, including health & dental, and 401(k) after 60 days
By choice, Prime Automotive Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based without discrimination.