What are the responsibilities and job description for the Growth Marketing Manager position at Printswell INC?
Growth Marketing Manager
The Opportunity:
Are you a superstar Growth Marketing Manager ready to architect high-impact campaigns across email, search, social, and beyond? At PrintsWell, we are actively looking for a dynamic and results- driven individual to join our team as a Growth Marketing Manager responsible for spearheading B2B campaigns that drive awareness, acquisition, and revenue. You will play a pivotal role in our next growth phase, contributing to a company that prides itself on excellence and affordability in fine stationery printing. Embark on this exciting journey with us as we strive to establish new benchmarks in the industry. Join our team and be a part of innovation and success!
Who We Are:
PrintsWell sets the standard for high-end stationery printing, offering unparalleled quality at affordable prices. Our mission is to empower stationery designers with the tools and services they need to expand their reach and thrive in the marketplace.
Learn more about our vision and services at our website: printswellfulfillment.com.
RESPONSIBILITIES
o Manage and create engaging marketing campaigns that include, but are not limited to direct response driven ads, PPC advertising, content funnels, landing page optimization, and video marketing.
o Proactive campaign management and optimization for all existing campaigns, with a data driven approach for creating profitable results as it pertains to our user and revenue goals.
o Manage ecommerce website databases and product listings to drive conversions.
o Reporting and analytics, combining results realized from multiple platforms including ERP,
CMS and CRM.
o Collaborate with cross-functional teams to create innovative marketing solutions as well as
ensure best in class practices to drive successful campaign execution.
o Work with agency partners along with our internal teams to ensure messaging across all
channels is consistent and aligned.
o Ensure budget is spent across performance channels efficiently.
o Track and report on key performance indicators of all activity.
o Strong understanding of SEO and social networking technologies.
o Influencer Marketing experience preferred.
o Ability to work independently with minimal supervision and to go beyond the basic project/job
description.
EXPERIENCE
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5 years of experience, with demonstrable results showcasing an ability to optimize for scale, ROI/ROAS, and other metrics driven KPIs Knowledge of paid media advertising platforms.
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Ecommerce Platform management for both b2b & b2c. FreshSales experience a plus.
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A strong understanding of end-to-end campaign management.
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Good analytical skills with an ability to read dashboards in Google Analytics, HeatMaps and email marketing platforms.
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Ability to present findings to Sr. Leadership team.
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Proven track record of creating high-converting marketing funnels.
This is a full-time in-person role at our Pelham Office.
