VP Field Marketing

Job Description

Procore is looking for a VP of Field Marketing to develop and execute strategic marketing initiatives to drive revenue growth and market share within specific geographical regions. In this role, you’ll lead a team of field marketers, collaborating closely with cross-functional teams to ensure alignment with overall marketing and business objectives. You will partner closely with critical stakeholders within our Product, Finance, Sales and Customer Success teams to establish a globally consistent approach with local relevance in developing strong customer relationships and driving meaningful and differentiated experiences. You will be responsible for setting and executing on the field strategy, overseeing the execution of integrated marketing campaigns including but not limited to demand generation, brand awareness and customer retention activities.

This position reports to our CMO and will be based remotely with occasional travel to the local and global Procore offices. We’re looking for someone to join us immediately.

What you’ll do:

• Develop, implement and execute comprehensive field marketing strategies aligned with overall company goals, considering market trends, customer needs, and competitive analysis

• Manage and mentor a high-performing team of field marketing professionals, fostering a culture of collaboration, innovation, and excellence

• Oversee the planning, execution, and optimization of regional marketing campaigns and programs to drive lead generation, pipeline acceleration, and sales enablement

• Establish and nurture relationships with key stakeholders, including sales teams, channel partners, and third-party vendors, to drive successful execution of marketing initiatives

• Develop metrics and KPIs to measure the effectiveness of field marketing initiatives, regularly analyzing performance data to drive continuous improvement

• Contribute to the marketing evolution at Procore by acting as a change agent and engaged member of the Marketing Leadership Team

• Lead integrated marketing programs, including setting strategy, evaluating appropriate budget levels, and measuring results

• Provide leadership to a cross-functional Strategic Marketing team and conduct thorough talent and performance management processes

• Foster a culture of inclusion, belonging, accountability, development, and ethical behavior

What we’re looking for:

• BA/BS degree or equivalent, advanced degree highly desirable

• 20 years’ experience in field marketing or related roles, with a proven track record of success in developing and executing regional marketing strategies

• Significant experience in B2B strategic, corporate or field marketing with demonstrated growth, preferably in a SaaS environment

• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team to achieve targets

• Exceptional strategic thinking, analytical, and problem-solving abilities

• Proficiency in leveraging marketing analytics and CRM tools to drive decision-making

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and influence key stakeholders

• Exemplary communication and presentation skills inside and outside of Procore

• Experience successfully building and leading diverse teams 

• Demonstrated high levels of integrity, initiative, honesty, and leadership

Additional Information

Base Pay Range $221,200-$304,150. Eligible for Bonus Incentive Compensation. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

If you'd like to stay in touch and be the first to hear about new roles at Procore, join our Talent Community.