Digital Marketing Assistant Manager

Responsibilities

• Support Project Canary’s PR
• Manage events and partnerships
• Optimize the brand’s presence and performance on owned platforms
• Be the ‘go to’ for all digital activation
• Collaborate with partners and internal stakeholder to craft marketing campaigns and track performance
• Coordinate the development, maintenance, and evolution of the company’s website, reputation sites, email, and CRM
• Manage the look, flow, content, and performance requirements
• Manage brand communications across digital channels
• Establish and maintain a consistent brand voice across social platforms and paid placements (search, social, web, landing pages, SEM) that support the company’s strategic marketing objectives
• Stay current on the evolving energy space, including best practices, technologies and trending topics/approaches
• Monitor BD/Sales, Customer Success feedback and alignment
• Track performance of digital campaigns and social media effectiveness, evaluate success, and identify tactics that positively impact KPIs

Qualifications

• Education and Experience: College degree and/or equivalent experience, resulting in working knowledge of social and digital media to build brand awareness and sales. Bonus points for startup, scale-up and/or marketing agency experience.
• Mathematics and Analytical Skills: Able to perform basic math and provide analysis of social media and digital marketing programs using Excel or online platforms.
• Critical Thinking Skills: Able to identify the root cause of problems, consider viable tactics, think through potential consequences, and implement corrective action plans. Able to apply common sense to a wide variety of marketing and people problems, resulting in increased effectiveness.
• Conflict Resolution: Able to resolve minor conflicts and foster effective communication between various offices, people, customers.
• Computer Skills: Possesses strong working knowledge of MS Office Suite of products including Word, Excel, PowerPoint, SharePoint, Teams, LinkedIn and Google AdWords

Benefits

• Full coverage of health, dental, and vision insurance
• 401K company match
• Student loan assistance
• Salary range: $55,000 - $85,000

If you would like to work with us, we would love to hear from you! In a cover letter, let us know how we can improve - rewrite our company description (1st paragraph) to improve the explanation of our value proposition.