What are the responsibilities and job description for the Marketing Automation Manager position at Prosegur?
Overview
Work for an international company with tremendous growth opportunity, where your contributions are recognized and rewarded. Apply for your next security management position at Prosegur! Prosegur is currently seeking an energetic Marketing Automation Manager who will be responsible for managing all technical aspects and maintaining day-to-day operations of key marketing tools used to generate, distribute, and report on leads
Prosegur offers a whole suite of benefit options. We believe in career advancement and encourages current employees to apply. We offer competitive wages and exciting company resources.
Responsibilities:
- End-to-end email campaign production and execution, including content creation, campaign set up, list segmentation, testing, deployment and reporting in conjunction with Sales, Marketing, Recruiting and HR teams.
- Establish and maintain scalable processes that ensure best practices in campaign and lead management as well as expanding lead scoring and lead nurturing programs.
- Work with the internal database teams to monitor and maintain data integrity and hygiene. Recommend additional practices for improvement and serve as a liaison between sales and marketing to ensure that both sides are optimized to deliver and generate the highest quality leads.
- Responsible for monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall brand, business and sales objectives.
- Support departmental budgeting and forecasting processes. Create and maintain metrics reports/dashboards tying together the activities and business impact to make recommendations on areas for optimization.
- Provide senior managers with ongoing analysis reports for marketing investments, actively monitoring, analyzing, and reporting on the status of marketing initiatives, program ROI, customer acquisition, customer and employee retention and activity.
- Support other marketing tasks and programs with project management, digital marketing and analysis skills and actively collaborate with and manage external vendors and agencies.
Skills:
- 2 years of experience in E-mail Marketing, Marketing Automation, and Customer Relationship Management
- Experience with HubSpot and Dynamics CRM would be an asset.
- Strong acumen for testing and measuring the effectiveness of digital marketing campaigns.
- Problem solver who can work independently
- Outstanding communication skills
- Highly organized, able to develop processes in a growing team
- Numbers-driven, direct communicator: able to take complex data and summarize it to determine priorities
