Demand Generation Manager, PLM

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.  

As a Marketing Campaign Manager within the Demand Generation team, you will be responsible for driving marketing sourced pipeline and bookings for PTC’s industry-leading  industrial connectivity solution offerings.

Reporting to the Director of Demand Generation for PLM, you will work closely with stakeholders across the marketing organization to bring innovative programs and campaigns to life. You will work with the broader PLM teams to develop marketing strategies and campaign execution plans that engage target buyers and help move them through the buyer’s journey.

Your Day-To-Day:

• Design, execute, and measure the impact integrated, omnichannel marketing campaigns that address each stage of the buyer’s journey
• Help manage the campaigns budget and provide closed-loop communication about spending and planned allocations
• Select targets, determine the tactic mix, design offers and calls to action, set individual program goals, and measurement criteria
• Implement testing strategies to enhance the demand creation process, including response and conversion rates
• Educate, collaborate, and communicate with diverse stakeholders on results

What We’re Looking For:

• Detail oriented with strong project management skills
• Familiarity with using buyer persona information and buyer’s journey frameworks to develop campaigns that convert at each stage of the funnel
• Data-driven approach to marketing campaign design and analysis
• Excellent written and verbal communication skills
• Inclusive, collaborative approach to working
• Build strong relationships across a global, cross-functional team to ensure achievement of business objectives

Experience with account-based marketing, inbound marketing, and digital-first demand generation strategies a plus

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. 

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?