What are the responsibilities and job description for the Senior Copywriter position at Public?
About us:
Public.com lets you invest in any fractional asset, from stocks, ETFs, and crypto, to art, NFTs, and collectibles of any kind - all in one place.
Public helps people be better investors with a suite of investing tools, unique company data, and a community of millions of investors, creators, and analysts. This includes live shows about the markets, Town Halls with company executives, and custom company metrics.
Since 2019, Public has raised over $300 million. Investors include Accel, Tiger Global, as well as Sean ‘Diddy’ Combs, Will Smith (Dreamers VC), Maria Sharapova, Tony Hawk, The Chainsmokers’ Mantis VC; NFL star J.J. Watt, NYU Stern professor Scott Galloway, business executive Dick Parsons, and Shari Redstone’s Advancit Capital.
About the role:
We’re looking for a talented Senior Copywriter to join our Brand Marketing team.
In this role, you’ll own the voice for our company—in social media, push notifications, advertising campaigns, video content, member communications, and more. The ideal candidate will bring clarity, creativity and consistency to our messaging in everything we do.
Our voice and tone - driven by copy - are critical in driving our brand forward, solidifying our identity across every brand interaction.
This role is based in New York. You will report to our VP of Brand.
What you’ll do:
- Follow creative briefs to bring concepts and ideas to life clearly and concisely - aligned with our brand voice/tone.
- Drive consistency within our brand, ensuring positioning and copy ladder up to the greater brand strategy.
- Write compelling and effective copy for advertising campaigns, especially in social channels where a native style and tone of voice is imperative to efficacy (understanding the role of various channels and ways in which our audience interacts with each is critical).
- Help establish, maintain, and evolve a consistent tone of voice within our platform and across member communications, owned channels, and marketing campaigns.
- Partner and collaborate with internal teams across the org to ensure consistency and quality of brand voice across internal and external facing outputs.
- Continuous development of overarching brand content strategy across owned and paid channels.
- Contribute to in-app messaging, fulfilling our aim to present complex topics in an accessible manner so members can make educated and informed investment decisions.
About you:
- At least 8 years of experience copywriting for a startup, established brand or creative agency - with proven versatility across email, social content, video content, advertising creative, etc.
- Experience working with creative briefs and collaborating with designers and other stakeholders (marketing/PR, tech, leadership, etc.).
- You have a sharp wit and can bring cleverness to otherwise dry concepts. You know when to lean into humor, and when to be direct and straightforward.
- You’re not afraid to cut words - you have the desire to communicate clearly/efficiently and understand when less is more
- A passion for the financial markets and a desire to clearly communicate complex concepts in an accessible and educational way.
- You share in our mission to change the culture of investing.
Benefits:
- We offer great health care plans and pay the full premium for you and your family including medical, dental, and vision
- Generous PTO and sick leave
- Discounted fitness memberships
- 401k with 4% company match after 3 months of employment
- Your choice of gear - from laptop to desk, we got you covered
Public.com is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression.
