What are the responsibilities and job description for the Business Development Director position at Publicis Groupe?
We are the Human Experience Company
We know brands will only thrive if they anticipate people's desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.
In addition to providing continuing opportunities for career growth we are proud to offer our employees market leading benefit and incentive programs.
You’ll be provided with flexible PTO and a number of company-wide holiday closures, full health benefits, wellness and technology reimbursements, market leading savings and pension plans, and much more.
We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.
Business Development Director
The Business Development Director is responsible assisting with sales and marketing activities of the agency and implementation of the business development plan, which includes: prospecting, lead generation and qualification, presentation development and follow-up. Will also be an internal connector between all North American offices to make sure opportunities are properly distributed.
Will ensure that our new business database is up-to-date and properly set up with notes including DEG employees with past connections to prospects.
Primary Responsibilities
- Develops/updates new sales collateral along with marketing team.
- Generate and handle inquires, manage pitches, and on-board new clients.
- Serve as the first point of contact for all clients and partners.
- Manage and attend meetings and pitches to asses chemistry fit.
- Provides direct marketing to new business prospects.
- Builds relationships between agency and key prospects.
- Coordinates presentation/pitch approaches of varying sizes (individual and multi-agency pitches)
- Works to build prospects/contacts through attending events and mining databases.
- Develops and maintains a prime prospect/contact list.
- Manages/keeps regular contact with companies on the prospect list.
- Organizes, directs and makes physical arrangements for presentations.
- Coordinate and drive new business activities from start to finish.
- Complete RFPs and RFIs
- Prepare and Circulate Periodic New Business Status and Meeting Reports
- Drive key Publicis Groupe reports across all digital experience agencies
- Serve as the conduit between the digital experience agencies and Publicis Groupe
Experience Guidelines:
- 9 years of building business for a digital agency, marketing transformation or digital business transformation consultancy
- Must have experience with multi-nationals and global brands with complex marketing needs that could require global/local alignment and collaboration
- Ability to speak to all levels of prospective clients: strategic and tactical decision makers
- Proven experience in the pitch/BD process
- Best of the best writing and presentation skills
- Demonstrated ability to take a consultative approach to engaging with C-level digital marketing or marketing transformation executives
- Ability to reach across the cross-functional aisles and the various capability groups across the organization in order to drive more wins
- Ability to understand macro business issues and articulate value generating opportunities supported all DEG brands and capabilities
- Extensive experience and comfortability with the Salesforce platform to track pipeline across multiple agencies
Additional Information
Publicis Groupe is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Publicis Groupe, however, only those candidates selected for an interview will be contacted.