What are the responsibilities and job description for the Social Analyst position at Publicis Groupe?
Company Description
About MRY:
MRY is a dynamic creative agency that unlocks cultural relevance to create ideas that uniquely captivate and compel. Our approach is rooted in behavior science which gives us a deep understanding of the human experience. Our ideas are designed to be channel-proof, so that they are not bound by media, but come to life with contextual reference.Part of Publicis Groupe, MRY is headquartered in New York and works with some of the world's leading brands. We offer a full spectrum of services to make sure our big ideas meet all the needs of our clients.
Job Description
Position Purpose
The Social Analyst will work with complex datasets to aggregate, ingest and organize data in a clean, ready-to-use fashion in order for team to deliver data-led findings, actionable insights for social campaign performance for one of the agency’s largest social clients. This position requires strong attention to detail, in-depth knowledge of social platforms and data, critical thinking and analytical skills. The Social Analyst is responsible for analyzing data, generating requirements, building documentation and supporting the rest of the Intelligence team in the development of reporting and generation of data-led, actionable insights.
Responsibilities
- Support multiple functions related to enabling data ingestion and use
- Conduct audits of sample datasets to ensure alignment to requirements as well as QA for data accuracy
- Develop detailed data processing documentation
- Analyze a breadth of organic and paid social datasets in context of data requirements and outlined measurement approach
- Support remedy of issues found within data sets including identifying issues, solutions and coordinating for resolution
- Maintenance of internal and client-facing dashboards and visualizations (experience in Domo is a huge plus)
- Prepare reports, content analysis and recommendations and general documentation as needed
- Work closely with respective team members from various disciplines as needed
Qualifications
Required Knowledge/Skills/Experience
- 3 Years work experience, particularly 1 year experience in social analytics or other data-centric role
- Demonstrable knowledge of social analytics platforms, testing tools and/or other business intelligence tools (i.e., Tableau or other similar tools. Domo is a plus.)
- Experience with Paid Social Ad Platforms (Facebook, Instagram, Twitter)
- Detail oriented while keeping sight of bigger picture/trends; intellectually curious
- Proven track record of driving analytical insights; strong Insights communicator
- Visual presentation of data through Excel, Tableau, Domo, etc.
- Excellent communication and presentation skills; strong experience presenting to clients
- Must be a self-starter with strong planning and organizational skills and the ability to work with minimal direction in a fast-paced environment
- Hands-on analytics-based programming experience in SQL and ability to articulate technical ETL requirements
- Excellent communication, management, and time prioritization skills
- Strong understanding of marketing, advertising, and social media marketing
Reporting and Succession
- Reports to Sr Analyst
- Will require working with a remote team (domestic offshore)
Additional Information
All your information will be kept confidential according to EEO guidelines.
