Supervisor, Media Planning

Company Description

At Spark Foundry, our purpose is clear: we bring HEAT to brands. HEAT stands for Higher Engagement, Affinity & Transactions. In other words, we get consumers to pay more attention, care more deeply about the brand, and buy more of its products and services.

Our Sparklers “bring their heat” - their unique superpowers and individual backgrounds – with them to work every day, and that heat is what has driven the continued growth of our culture and our brand.

Spark Foundry is not just a media agency. To our clients, we are true partners. This is not only a huge benefit to the brands we work with, but to our people as they expand their skills and expertise. We offer clients the best of both worlds: a startup spirit and a powerhouse soul. Our spirit embraces our ability to deliver high-touch service, boutique insights, bold creativity, and ever-evolving product and process, just like a startup. And our powerhouse soul comes to life through our unique marketplace access, best-in-class partnerships, and unparalleled buying clout to deliver our clients' increased value.

We believe a fulfilling and rewarding personal life inspires fresh thinking and the ability to create great work.

Job Description

The Planning Manager is the primary, day-to-day lead for end-to-end communications planning. They are responsible for translating marketing/digital media objectives into communication plan development action steps and managing the Associate(s) through various projects.  The Manager is the primary point of contact for clients on stewardship requests and is responsible for having a firm grasp of both strategic and functional media knowledge. They should be ready/able to step in and handle situations when the Associate Director is not available.

This role offers frequent client contact, ownership of the integrated plan, and the opportunity to lead project management and cross-media integration.

Role Objectives:

•    Assists Associate Director with all aspects of digital media plan development/recommendations
•    Interprets communications/digital media strategy and translates into communication planning action steps
•    Oversees/manages Associate(s) and day-to-day operation of all media activity
•    Demonstrate initiative by researching and identifying valuable information/insights to improve media product
•    Fully embraces Connections that Captivate and uses as guiding principles for all media/communication recommendations
•    Determines and supervises the best possible implementation of all approved communication plans and projects
•    Acts as primary point of contact for client stewardship requests
•    Learns and understands all phases of the clients’ marketing objectives and provides media recommendations to deliver against these objectives
•    Understands all proprietary research tools/processes and applies learning during communication planning
•    Prepares and presents communication plans, as needed, including objectives, strategy, rationale, and all backup materials
•    Establishes strong working relationship with partner agencies (where/when applicable), delivering a seamless communications process
•    Demonstrates agility via multitasking multiple brands, strategic development and plan stewardship, management of Associate(s)
•    Develops collaborative working relationship with all implementation teams, ensuring they fully understand brand communication objectives/strategies
•    Trains and develops Associate(s), including:
o    Effective level of delegation
o    Managing group dynamics/relationships between Associate(s)
o    Establishes and demonstrates strong leadership skills
o    Evaluates performance of Associate(s) via PMP process, including assisting in the establishment of the cascading goals
o    Checks work of Associate(s) to ensure accuracy
o    Identifies opportunities for Associate(s) career development
•    Participates in MDS Training offerings
 

Qualifications

•    A minimum of 3 years of digital media planning experience
•    Excellent written and verbal communication skills
•    Ability to prioritize and organize projects for self and Associate(s)
•    Excellent understanding of media fundamentals
•    Demonstrates ability in training and leadership capability
•    Provides an energy level that brings new and exciting ideas to the planning function

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $58,500 - $82,500.  This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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