What are the responsibilities and job description for the Associate Director, Partner Direct position at Publicis Health Media?
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.
Job Description
Position Summary
Manage daily tactical plan needs. Develop relationships with internal & external media partners. Plan, direct & coordinate media programs for clients. The goal for this role is to develop innovative, multi-channel, healthcare media plans while fostering media partnerships to expand marketplace skills. You will report to the Director, Partner Direct.
Responsibilities
Knowledge
- Strong understanding of how the agency works and how jobs flow throughout
- Strong understanding of client's business and goals
- Understanding of how client business objectives translate into media investment and management strategies
- Strong understanding of the planning process
- Strong understanding of the media marketplace and partner landscape
- Firm understanding of partnership opportunities, deals and terms
Day-to-Day
- Oversee the daily execution of Partner Direct team tasks
- Lead media planning process - team adherence to timelines, ensure partner recommendations ladder up to media strategies
- Lead tactical plan presentation with client teams
- Lead rate negotiations
- Develop POV's on new partners and media offerings
Internal External Relationships
- Develop talent, delegate, and ensure teams are working smoothly
- Manage and prioritize team assignments
- Provide clear, regular communication regarding client and project goals, prioritization, and measures of success to all partners
- Foster a positive work environment
- Provide expertise and share knowledge with junior team members
- Deliver constructive, actionable feedback to team
- Begin to develop working relationships with client contacts
- Continue to develop relationships with important media partners
- Collaborate internally with leadership across capabilities and teams
- Continue to develop relationships with key Groupe teams, such as APEX and PMX
- Navigate proper support for planning systems and tools
- Contribute to new business efforts as needed
Qualifications
- 6 years of experience
- Pharma Experience Preferred
- Expertise in 4 channels, audiences, and campaign types:
- Digital - Endemic/Lifestyle, Video, Print, OOH, HCP, Payer/Managed Markets
- Experience writing presentations, creative briefs, summaries of industry news and POVs
- Edit, proofreading and presentation skills
- Client relationship skills and ability to think from a client’s perspective
#LI-Hybrid
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Compensation Range: $73,500 - $115,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and we reserve the right to modify this pay range at any time.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Salary : $73,500 - $115,500