Associate Director, eCommerce Strategy and Activation

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis Sapient and Publicis Health. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media’s Central Activation team supports PM agency accounts by executing media campaigns via a global offshore support network to meet clients’ performance goals across a variety of platforms. The Client Support team within Central Activation works hand-in-hand with the agency partners and agency account teams to ensure all account requirements from the global offshore team, including workflows and resource allocation, are executed.

The Associate Director, e-Commerce Strategy and Activation will cultivate relationships with agency partners to uncover business needs, find growth opportunities, and consult on the development of account support solutions.

They will be responsible for leading e-Commerce Central Activation initiatives within the department and with the agencies, recommending retail media strategy, but also solve general operational problems across channels and maximize the results of each engagement.

The ideal candidate should have a client-facing background in e-Commerce/retail media management and a strong customer service and organizational skillset and be able to learn about other channels from an account management perspective.

Responsibilities:

• Build strong relationships with agency teams, platform partners and global offshore teams
• Identify and communicate account needs, concerns or opportunities with agency partners and global offshore leads
• Set e-Commerce media strategy direction, provide campaign recommendations and tactical guidance to achieve client objectives
• Oversee and assist with campaign activations during the course of an engagement, managing aspects of the execution and timely project delivery, including RFP responses and campaign launches
• Help onboard and support our global delivery network team members
• Act as a cross-functional SME to provide an activation perspective to non-media teams
• Develop client deliverables, product collateral and process documentation
• Lead presentations to the agency teams and clients and act as a main point of contact for e-Commerce activation needs

• 
  5 years of experience in e-Commerce account management or operations within an agency or media company, including 2 years of client-facing responsibilities
• Have a strong understanding of e-Commerce marketplace, retail platforms and networks, Display and Sponsored Products, and 3rd party API solutions (i.e. Amazon (search & display), Instacart, Walmart, Criteo, Skai, Pacvue, etc.)
• Proven e-Commerce and digital media thought leadership with ability to tie new offerings to business objectives
• Proven ability to build and execute tactical media plans from RFPs through to campaign execution to align with client KPIs
• Ability and willingness to support and lean in across multiple media channels
• High proficiency with Microsoft Office tools, particularly Excel and PowerPoint
• High attention to detail, ability to prioritize and manage multiple projects and deadlines efficiently
• Direct report management experience is a plus
• Fluency in Spanish is a plus

Publicis Media provides benefits and resources designed to support all of our employees. With comprehensive health and dental benefits, 401K match program and generous time off, we strive to support work life balance. We encourage participation in the over 13 Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, Parents, and more.

Please let your Publicis Recruiter know if there are any particular adjustments we can consider to make the interview more accessible and comfortable.

All your information will be kept confidential according to EEO guidelines.