Director, SEO (COE)

Publicis Media harnesses the power of modern media through global agency brands Starcom, Zenith, Spark Foundry and Performics. A key business solution of Publicis Groupe, Publicis Media is a top-rated conglomerate of agencies and entities that happen to deliver digital-first, data-driven services. Our global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 17,000 employees worldwide.

About the Performance COE:

The Publicis Media Performance Center of Excellence is our team of cutting-edge performance marketers who create and drive performance marketing excellence across Publicis Media agencies. Our mission is to enable our agencies to operate as efficiently as possible while bringing industry leading performance marketing solutions to our clients. We enable our agencies through standardization of processes and best practices, leveraging our tools and solutions and delivering performance marketing training and education.

What You’ll Do:

The Director of SEO is responsible for guiding the SEO teams in Publicis and performance content COE vision. The SEO Director is accountable for the implementation of SEO/content/CO solutions across Publicis media agencies to ensure seamless delivery of best practice and processes. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.

Role Objectives:

Practice Development

• Facilitates the development and documentation of best practices for improving operational efficiencies within the team and across Publicis

• Understands and explains the features and benefits of all Publicis performance products and services

• Support agency client leadership with performance content products and services to elevate their performance engagements

• Evaluates agency’s client service delivery executions and support the development of each agency’s performance content offering

• Manage globally distributed delivery hub resources when needed

• Supports the development of learning and development programs for performance content solutions

• Pushes Publicis client teams to alter approach or pilot new ways of managing SEO

• Excellent ability to renew client engagements and grow client investments in like or new initiatives and services

• Experience creating and launching new service offerings

• Demonstrated ability to successfully participate in new business situations and new client on-boarding

• Lead connectivity of our performance content talent across agencies and create a culture of comradery

Team Leadership & Development

• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity

• Motivates, leads, and manages internal teams, working collaboratively to help agency performance content teams drive programs that meet our clients’ performance and business objectives

• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction

• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

• Conducts performance reviews and career path plans for direct reports

• 
  Bachelor’s degree, concentration in business, marketing, or advertising preferred

• 7-10 years of account management experience in online advertising, direct marketing, or SEO; client and agency experience preferred

• 4 years of demonstrated success in managing and leading people

• 2-4 years of digital marketing preferred with desirable focus on SEO

• Experience in managing an organization

• Demonstrated understanding of online marketing principles

• High competency level in MS Office with specific strengths in Excel and PowerPoint

• Able to work independently and balance multiple tasks

All your information will be kept confidential according to EEO guidelines.