What are the responsibilities and job description for the Media Planner/Buyer position at Publicis Media?
Job Description
Overview:
Prepare and implement media plans for client accounts across all types of media.
Responsibilities:
Provide research for and write media Point-Of-Views (POVs). Assess various variables including, but not restricted to: circulation, audience information, scale, penetration, and product or service usage.
Develop media strategy and recommendations under supervisor guidance.
Present media plans and provide plan maintenance including objectives/strategies and updates.
Maintain stewardship of reports including competitive reports using “Kantar” software to assess media schedules of competitors. Be capable of interpreting competitive data and relaying conclusions.
Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.
Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations.
Review and verify media buys to ensure proper execution.
Meet with sales reps to analyze value and applicability of media vehicles for client media plan.
Liaise with internal Strategic Resources department for use of syndicated resources.
Be willing to participate in more advanced functions as part of training and development.
Resolve routine, but complex questions and problems.
Be accountable for work quality to Zenith standards.
Demonstrate independent decision making.
Be capable of some personnel evaluation.
May perform other duties and responsibilities that management may deem necessary from time to time.
Company Culture/Value Requirements:
Inquisitive, collaborative, and supportive.
Management/Supervisory Responsibilities:
This position may or may not manage personnel
Communicates With:
Internal: Partners with Strategy team members, Strategic Resources, Activation Groups, and Finance
External: Some exposure to Client. Significant vendor relationships.
Overview:
Prepare and implement media plans for client accounts across all types of media.
Responsibilities:
Provide research for and write media Point-Of-Views (POVs). Assess various variables including, but not restricted to: circulation, audience information, scale, penetration, and product or service usage.
Develop media strategy and recommendations under supervisor guidance.
Present media plans and provide plan maintenance including objectives/strategies and updates.
Maintain stewardship of reports including competitive reports using “Kantar” software to assess media schedules of competitors. Be capable of interpreting competitive data and relaying conclusions.
Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.
Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations.
Review and verify media buys to ensure proper execution.
Meet with sales reps to analyze value and applicability of media vehicles for client media plan.
Liaise with internal Strategic Resources department for use of syndicated resources.
Be willing to participate in more advanced functions as part of training and development.
Resolve routine, but complex questions and problems.
Be accountable for work quality to Zenith standards.
Demonstrate independent decision making.
Be capable of some personnel evaluation.
May perform other duties and responsibilities that management may deem necessary from time to time.
Company Culture/Value Requirements:
Inquisitive, collaborative, and supportive.
Management/Supervisory Responsibilities:
This position may or may not manage personnel
Communicates With:
Internal: Partners with Strategy team members, Strategic Resources, Activation Groups, and Finance
External: Some exposure to Client. Significant vendor relationships.
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