Assistant Marketing Director, Holyoke Mall

Position: Assistant Marketing Director

SUMMARY: Provides support to the Marketing Director by performing duties to increase mall traffic and sales, maintains positive merchant and community relations, coordinates in-mall events and digital promotions of shopping center via social media and mall website.

Responsibilities:

• Assists Marketing Director when and where necessary.
• Assists the PMG Leasing Representatives through the creation of tailored leasing materials. Maintains & collects updated leasing support information regarding local market conditions such as competition, development, employment, education, tourism, housing, etc.
• Develops and maintains positive relations with mall merchants including Store Managers, District Managers and Regional Managers. Assists merchants with marketing opportunities available to them such as promotion of in-store events, mall website, eblast & social media inclusion, etc.
• Coordinates & sets up all in-mall community events, to include Tykes Tuesday, the Easter Bunny & Santaland set ups.
• Assists in collection of weekly sales & traffic data from tenants.
• Acts as a liaison between the center and the local community groups by maintaining a good neighbor campaign. Works with the local chambers of commerce, CVB's, town/city officials to help represent the mall and our community efforts by participating in events & promotions that will benefit the mall and our tenants.
• Ultimately manages & assists with the updates of the mall website, postings on social media pages, gathers content for E-blast distribution & assists with the development of new mall-wide promotions & social media concepts.
• Must be flexible with work schedule around evening or weekend events.
• Work alongside the Marketing Director, Marketing Assistant & Advertising Sales Representative to develop creative ideas to promote the shopping center through in-mall events and social media/digital promotions.

Salary : $40,000 - $50,000