CRM Marketing Specialist

Rent-A-Center Corporate

CRM Marketing Specialist

JOB PURPOSE:

Assist and coordinate the implementation and optimization of Rent-A-Center and Acima CRM channels, primarily email, within Salesforce Marketing Cloud (SFMC) and Zeta (ZMP). Other channels can include SMS, social, direct mail, and push.

KEY RESPONSIBILITIES:

• Assist with building B2C and B2B email campaigns within Salesforce Marketing Cloud and Zeta including list building, audience targeting, deployment and monitoring
• Grow knowledge of marketing and transactional data objects to assist with campaign changes and optimizations
• Assist legal and compliance teams with audits and making sure content and processes are compliant
• Ensure campaigns deploy accurately and on time and communicate and troubleshoot with urgency when campaigns go down and assist in root cause analysis
• Update content in emails to match compliance and marketing requirements as overflow from

HTML team, develop CSS, Liquidscript, and AMPscript working knowledge

• Work collaboratively to execute programs and initiatives and communicate project status and help coordinate competing timelines
• Monitor campaign automations and successful deployments for reoccurring and ad hoc campaigns
• Provide assistance on multichannel campaign executions that span SMS and Direct Mail channels as directed
• Additional duties as assigned, including supporting of other Rent-A-Center, Inc brands
• Learn and grow in your one-to-one marketing expertise, and become a leader in your functional area and beyond

JOB REQUIREMENTS:

• Bachelor’s Degree in related field
• Fintech or retail store-based marketing experience strongly preferred
• Minimum 1 year of experience in email marketing and/or Marketing including project coordination
• Email campaign management (Zeta, Salesforce/Corporate Edition, SendGrid/Twilio, CheetahMail, Sparkpost, etc.) experience a must
• Experience with marketing automation and personalization platform, such as Zeta, preferred
• Litmus, E-datasource (Sparkpost), Google Analytics expertise a plus
• Experience with marketing automation and deployments
• Experience working with content and creative teams/agencies including design and copywriting functions
• Proficient in Microsoft Office applications (Microsoft Teams experience a plus)
• Strong organizational skills to effectively prioritize work and process driven
• Strong communication and project management skills
• Strong attention to detail; meets deadlines or elevates obstacles in a timely manner
• Provide solutions, able to navigate ambiguity
• Results-oriented, understands KPIs
• Ability to interface with all levels of management successfully
• Must be a self-starter and team-oriented
• Professional and positive demeanor in all interactions